European and American furniture has to cut prices. For this news, the spirit of consumers who are ready to buy furniture, when to cut prices? Do you have to wait for the price to be re-purchased? Will the price drop in quality be followed? In order to give consumers a reassurance, this week, the reporter sought answers from many insiders.
The actual situation is that in order to survive in the current fierce market competition, some small and medium-sized domestic and American furniture brands choose to “price-for-valueâ€, and the price-cutting action will appear at the end of this year and early next year.
Consumers who like European and American style furniture will have more choices in the future, no longer have to worry about "Where to buy European and American furniture." This is because the domestic and American furniture brands lurking in Beijing this and next year and the European and American furniture factories from the north to the north will gradually surface, and collective exposure in the form of “hand in hand†will appear in the mainstream home stores in Beijing.
According to the "Guangxia Times", the home of Lize Shop "European and American Home" has been opened on November 9, there are more than 40 domestic and European classical furniture brands for consumers to choose, for example, Yazhen, Dashu, Royal, Treasures, Fubao and Yinghua Huazhuang, etc., will be copied to the Shilihe store in the middle of next year. This week, the person in charge of Chengwai Home Furnishing Plaza and Huari Furniture also revealed to Guangsha Times that the “Chengwai Cheng·International Pavilion†plan was managed by Huari Home Investment and Chengwai Cheng. In the Chengzuo Home Furnishing Plaza outside the city, imported European and American furniture, domestic and European style furniture and high-end customized European and American furniture and other products are tailor-made for consumers.
In addition, the North Fourth Ring Road has been updated over the years, and is now occupied by European and American style independent stores such as Fuyi, Yazhen, FINE Refined Furniture and Yihua Home. It can be seen that with the appearance of more and more European and American style furniture, this furniture category that was originally biased towards the niche has been paid more attention by people, and it is not so mysterious.
"Some European and American style furniture is not far from price reduction." Mr. Guo, who has been engaged in domestic and European furniture business for many years, has expressed his views to the "Guangxia Times". The competition between domestic and American furniture is entering a stage of white-hot and transparent, and it will not last long. Furniture will usher in a "price cut." Mr. Guo said that the recent "European and American Family" program of the Real Home, the "Outside the City International Pavilion" created by Huari Home and the mainstream home stores such as Red Star Macalline and Lanjingli have aggravated European and American furniture. In terms of weight, etc., while creating a better and safer European and American furniture consumption environment for consumers, it has also intensified the market competition of such brands.
Will European and American furniture cut prices? Zhou Xuen, the president of Huari Home, also gave the same answer to the "Guangsha Times": It is possible. Zhou Xuen bluntly said that under the fierce competition, the phenomenon of price-changing is a countermeasure for many businesses to seek a way to live. However, most of the price-cutting brands are small and medium-sized enterprises. Most of the price-cutting products are traditional European and American furniture with high cost controllability, and the price cuts range from 5% to 10%. How do consumers judge whether the merchant is actually cutting prices or fake discounts? Ren Cheng, vice president of the family, said that there is a strict “price reduction reporting system†for the actual price of the house. Anyone who wants to adjust the price must show the manufacturer’s offer. The "price adjustment instructions", so the price of furniture in Europe and the United States is actually falling.
“European and American furniture looks the same.†This is the biggest problem for many consumers when purchasing European and American furniture. The similarities in style, inconspicuous appearance and price confusion have indeed made the European and American furniture market full of crisis. At this time, consumers who love solid wood materials and carving crafts are looking forward to "the European and American furniture can be differentiated." In fact, for domestic manufacturers, when designing and producing European and American style furniture from abroad, the first step is inseparable from “imitationâ€. However, how to move to the second step “innovation†varies from brand to brand.
In fact, according to the "Guangxia Times", some experienced European and American furniture brands have been working hard to find a way to differentiate. For example, Dashun Furniture reverts the size to 1:1, and chooses to reproduce the authentic European furniture. In order to make the French furniture more Chinese, the American designer will let the American designer check the product style and let the Chinese Dongyang carving master Responsible for engraving design and craftsmanship to highlight product features. It can be seen that after years of tempering, domestic and American furniture brands are gradually integrating corporate characteristics into products, hoping to provide consumers with more "personalized" furniture.
In this regard, Ren Cheng, vice president of the family, also told the "Guangsha Times" that in addition to the need for more distinctive brands and products, consumers also need to gather a large number of European and American furniture home stores to help reduce the ratio of brand homogenization, This can reduce the burden on consumers.
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