[ppzhan summary] Into the major supermarkets, we can easily find more and more glamorous packaging on the shelves, especially in the beverage area, some "head-to-toe" are more colorful plastic labels "hug" beverage bottle packaging It is full of appeal. In fact, the use of such labels is becoming a trend to create new packaging, and has gradually spread in the packaging of food and daily chemicals. These labels are the protagonists of our article, the heat shrinkable sleeve.
The hot-shrink sleeve on the market is a sleeve label, which is a film label printed on a plastic film or plastic tube with a special ink. When labeling, under the condition of heating (about 70 °C), the shrink label will quickly shrink along the outer contour of the container and adhere to the surface of the container to create a "head to toe" packaging bottle.
In the 1970s, Japanese companies introduced advanced technology and made a lightweight 330ml carbonated beverage bottle package using glass. Since the glass is extremely fragile, in order to make the packaging more secure and reliable, Japanese companies have effectively protected the glass packaging by using OPS (Oriented Polystyrene) heat shrinkable sleeve label, which has opened up the tide of heat shrinkable sleeve labeling. Market demand has increased significantly.
In 1982, in Chicago, Johnson & Johnson's Tylenolcapsule extrastrength was smashed into potassium cyanide, and several deaths occurred. The society was shocked. Under the influence of these incidents, the over-the-counter drugs in the US market were not purchased at the time, and the development of anti-tamper packaging was put on the agenda. The heat shrink sleeve label proved to be an effective solution. Because the production process is not complicated, the manufacturer can quickly put into production after introducing the equipment.
In 1995, the British Snake Bite beer brand introduced a sleeve labeling technology for small-mouth long-neck glass beer bottles for its new packaging, invented by Sia Memarnia. The promotion of new packaging has unexpectedly opened up more potential new markets. Since then, the brand has no longer just grasped the color or surface quality of the container itself, and its focus has shifted from container to sleeve label, because the label can cover the entire surface of the container, becoming a unique way to create a new form of appearance, which is completely It is a profound change in the concept of thinking.
From the above three unique and unique events, it is not difficult to see that in the past few decades, the heat shrinkable sleeve label has been inseparable from the strong demand dynamics and the continuous innovation of materials and technology. Today's shrink-wrapped sleeves change the look and feel of retail packaging and bring an ever-increasing shelf appeal to packaging.
In 2007, heat shrink sleeves accounted for 68% of the global sleeve label market, and the data continues to grow in recent years. From the overall form of the sleeve label, its share in the global label market has increased to 7% to 8%, second only to wet glue labels and self-adhesive labels, which is a fast-growing category among all labels, and It has been recognized as the main competitor of the sticker and is expected to grow at an annual rate of around 15%.
Although the time has been pointed to 2011 after 4 years, the previous data needs to be further updated. But from daily life, we can also clearly feel that the market for heat shrinkable sleeves is expanding, covering almost all retail industries.
Clicking on the advantages and requirements of the heat shrink sleeve is not complicated. First, printing on the film material (printing image needs to be properly deformed to adapt to subsequent material shrinkage), and then printing a layer of white ink to improve scratch resistance and safe shrinkage, protect the container Faded from exposure to UV light sources.
The printed web material is then processed into a tubular shape and placed on the container to be labeled by an automated or manual method. After that, the container that has been labeled is passed through a hot air or infrared channel, and the sleeve is contracted by heat to adhere to the surface of the container.
The hot-shrink sleeve on the market is a sleeve label, which is a film label printed on a plastic film or plastic tube with a special ink. When labeling, under the condition of heating (about 70 °C), the shrink label will quickly shrink along the outer contour of the container and adhere to the surface of the container to create a "head to toe" packaging bottle.
In the 1970s, Japanese companies introduced advanced technology and made a lightweight 330ml carbonated beverage bottle package using glass. Since the glass is extremely fragile, in order to make the packaging more secure and reliable, Japanese companies have effectively protected the glass packaging by using OPS (Oriented Polystyrene) heat shrinkable sleeve label, which has opened up the tide of heat shrinkable sleeve labeling. Market demand has increased significantly.
In 1982, in Chicago, Johnson & Johnson's Tylenolcapsule extrastrength was smashed into potassium cyanide, and several deaths occurred. The society was shocked. Under the influence of these incidents, the over-the-counter drugs in the US market were not purchased at the time, and the development of anti-tamper packaging was put on the agenda. The heat shrink sleeve label proved to be an effective solution. Because the production process is not complicated, the manufacturer can quickly put into production after introducing the equipment.
In 1995, the British Snake Bite beer brand introduced a sleeve labeling technology for small-mouth long-neck glass beer bottles for its new packaging, invented by Sia Memarnia. The promotion of new packaging has unexpectedly opened up more potential new markets. Since then, the brand has no longer just grasped the color or surface quality of the container itself, and its focus has shifted from container to sleeve label, because the label can cover the entire surface of the container, becoming a unique way to create a new form of appearance, which is completely It is a profound change in the concept of thinking.
From the above three unique and unique events, it is not difficult to see that in the past few decades, the heat shrinkable sleeve label has been inseparable from the strong demand dynamics and the continuous innovation of materials and technology. Today's shrink-wrapped sleeves change the look and feel of retail packaging and bring an ever-increasing shelf appeal to packaging.
In 2007, heat shrink sleeves accounted for 68% of the global sleeve label market, and the data continues to grow in recent years. From the overall form of the sleeve label, its share in the global label market has increased to 7% to 8%, second only to wet glue labels and self-adhesive labels, which is a fast-growing category among all labels, and It has been recognized as the main competitor of the sticker and is expected to grow at an annual rate of around 15%.
Although the time has been pointed to 2011 after 4 years, the previous data needs to be further updated. But from daily life, we can also clearly feel that the market for heat shrinkable sleeves is expanding, covering almost all retail industries.
Clicking on the advantages and requirements of the heat shrink sleeve is not complicated. First, printing on the film material (printing image needs to be properly deformed to adapt to subsequent material shrinkage), and then printing a layer of white ink to improve scratch resistance and safe shrinkage, protect the container Faded from exposure to UV light sources.
The printed web material is then processed into a tubular shape and placed on the container to be labeled by an automated or manual method. After that, the container that has been labeled is passed through a hot air or infrared channel, and the sleeve is contracted by heat to adhere to the surface of the container.
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