C+ Decoration Design Director Wang Chao Interviewee: C+ Decoration Design Director Wang Chao
[Reporter]: Can Mr. Wang introduce the C+ brand first, when was he founded, his brand features, and where is the most attractive place for customers?
[Prince Chao]: C+ Creative Space was registered in 2005, and he is affiliated to Shanghai Yuxian Architectural Decoration Design Engineering Co., Ltd. The philosophy of our company is because this brand is very young, we are fashionable and more tasteful. Our requirements for designers are that their design capabilities are relatively high, which is a very special place in our competition in the whole industry.
Another point, for example, the home improvement service is targeted at the young and middle-aged people in the Shanghai market. In fact, one of the characteristics of this part of the customer is that the pressure is relatively large, and some may have bought the house. The remaining renovation costs may not be sufficient, but this part is a large market in Shanghai. One of their requirements is also very high, they are all well-informed, and some of the work they have done is still relatively high-end, so many designers reflect that this kind of customer requirements are relatively high, but there is no money. But we still attract them in a cost-effective way. For example, we can give them a good design idea, and then reduce some costs by using some materials that can produce results. This is actually a route we are taking. . The other one is a high-end department.
[Reporter]: That is to say, the company is divided into two departments. Is this the case?
[Prince Chao]: In the entire home improvement department, there are two departments, one is to do the kind of people we just said. The other part is to do a little higher. For example, the duplex above, including the villa.
[Reporter]: Are you mainly doing management or design?
[Prince Super]: At present, I mainly do management, and by the way, I am responsible for the public decoration department of the entire company. The public dress is the same as we started from the previous year. It has also received many cases. For example, Shanghai Aged Gold Group, the 38th floor of his entire Pudong Huamu Kerry City, is very demanding. Including Yili milk, all the image stores on the entire Expo Axis, including the image of 200 stores in Shanghai and the supply store. Including Wanfang Petroleum Equipment Group.
[Reporter]: Is it mainly for public or home improvement? Or do these two pieces do?
[Prince Chao]: Do it all. I am slowly shifting my attention to the offset and going to the public clothing. Maybe our future route is to be able to do a higher level, and then the public assembly can account for about 70% of the total business volume.
[Reporter]: Is it because the market for the home improvement industry in the past two years is not very good, so do such a transformation?
[Prince Chao]: Yes, in fact, this is also a purpose of transformation of many companies like ours in Shanghai. The competition in the entire Shanghai market is very fierce. This industry is getting worse and worse by our internal companies because he There will be vicious competition. In fact, this talks about the point I just said. The market that some people occupy in Shanghai is very, very large. Many companies can only make this kind of list with super high cost performance, and high cost performance means your profit. To reduce, the profit is reduced. For example, there will be many problems on the construction site, which will put the whole company's cost very high. Then many companies will feel that the profit is not proportional to the payment. Slowly, this market will abandon or screen customers.
[Reporter]: That is to say, from 2005 to 2010, you feel that the trend of the entire home improvement industry is not very good, so in the past 10 years, I started to change my direction and started to do public clothes.
[Prince Chao]: Right. In fact, there is another point, because many of our company's business sources are derived from other networks, especially home improvement customers, many of which come from the Internet, so the network environment, in fact, the update in the website is very fast, maybe In one or two years, another new model emerged within two years. This model will have a big impact on the old model. Therefore, our company is also constantly adjusting according to the changes in the network market. .
Answer: It is no longer a question of ranking. As long as there is a list, there must be three or four, or even five of them will compete with you. He will push four to five because he wants to put the benefits of an order. maximize. Therefore, the overall signing rate will be reduced overall, because the competition is big. Just like this type of website is now very much.
[Reporter]: We are currently doing a survey on decoration issues and investigating ten issues. Ten questions include: The designer's design is not in place, the effect picture is too different from the real situation, the designer eats the kickback, and the decoration staff cuts the work and cuts the materials. When filling and renovating, the basic structure of the room type, the decoration materials are not environmentally friendly, etc. Do not know if you have any suggestions to give us friends?
[Prince Chao]: First of all, the effect of the first pre-design and the final construction is very different. There are some problems in it. From the perspective of rendering the effect, the renderings are beautiful and beautiful. After coming out, you can directly tell the customer about the effect of your house decoration. Then the customer feels very happy and can easily Sign a ticket with you. But often when you make the renderings, many designers say that he will exaggerate the space, that is, the whole space will be bigger, because the small space does not perform well.
The second one, for example, some of the models he used to make the renderings are quite different from the ones you actually bought. For example, the style of his renderings is like this, the color is like this, but what you actually buy. You can't buy it exactly like this. In fact, this is already a departure from the renderings.
The second, the angle of the rendering, the vision, and the vision you are standing on the scene are completely different, because the lens is stretched. Including the renderings, he has a lot of color combinations, including lighting, but in reality, you use the naked eye to see this kind of lighting, there is still a gap between the colors, in fact, mainly from some styles and colors.
[Reporter]: The ten questions I just mentioned are that I have classified myself after I read the complaints of netizens. From the situation around you or the situation on the Internet, according to your understanding, which aspects of the netizens reflect more?
[Prince Chao]: As far as I know, it should be signed that the contract has been stuck. Many companies outside of the company will have some expenses in the construction, such as some expenses within the scope of your contract, such as the mandatory telling you, or a threatening caliber, you What things will happen if you don’t do things. Of course, as a landlord, you will be scared when you hear such words. For example, if you want to increase two or three hundred dollars, I will definitely do it. Slowly, there are so many projects, and at the end, it is a lot of calculations. Naturally, the owners will definitely not accept it.
[Reporter]: Why is there such a problem?
[Prince Chao]: This kind of problem is the management of a company. If the company leader or management does not have a very demanding and very strict requirement for the project manager, the project manager will get some other benefits in the construction process and benefit more from making some money.
First of all, the management is not in place. The other one is when the quotation is made in the early stage. In order to sign this contract, there will be some deliberate omissions in the middle, or the underreporting area, etc., lowering the final total price, lowering him. There is a competitive advantage, the customer has a great chance to sign with him, after signing with him, but the actual leakage of these projects to the site construction process still has to do, so this type of project must be increased, For example, there are still some areas.
[Reporter]: Is this phenomenon common in the decoration industry? If you give a piece of data, what do you think is the percentage of such a common phenomenon? There is also the problem of eating kickbacks. What do you think?
[Prince Chao]: In fact, many industries now have their own hidden rules. Designers also eat kickbacks. Of course, this is a hidden rule. In theory, it is a matter of course. Designers help suppliers to pull past business, and suppliers can give him Rebate, but if you really think about it from the customer's point of view, or your relationship with the customer is very good, in fact, this should not be done, because I am a designer myself, I know very well, this customer is I signed it. He must be a friend of mine. Even if the house is finished, we may have contact in the future. Under this premise, I will definitely think more about him. I will take him to the market to see it. Some styles, of course, these suppliers have worked with him before, but I will never go to get them kickbacks, because the money is from the customer after all, I will help him get this money for him. The total price is inside.
[Sina Home]: I was stuck in this question, how can I avoid these problems?
[Prince Chao]: In fact, it is impossible for you to evade this industry completely, unless you have strong professional knowledge. Being trapped is also a relatively common phenomenon. In fact, he can't be called to be stuck. Many of the things I said will appear in small companies, and there are many so-called guerrillas outside.
[Reporter]: I have been stuck in such a situation, what should I do?
[Prince Chao]: First of all, I think this customer should have a very obvious statement with the company before signing the contract. Your late float is ok, but the float should be controlled within a certain proportion. If you exceed this ratio, the company will pay for it. For example, you can control at 5% or 10%.
[Reporter]: Just now these ten articles, in addition to being stuck in this point, what are the common problems that netizens you are concerned about?
[Prince Chao]: There is also an environmental issue with decoration materials. Because in the Chinese market, the review of his building materials countries is not as strict as that of foreign countries. Many of the so-called E0 grades and E1 grades written on the surface are actually not up to standard in China. For example, similar to some tiles, marble, in fact, his radiation is beyond the standard. This thing has a lot to do with the requirements and audits of the entire country. However, in the current market, the decoration company must be a penny, but there is no guarantee that the higher the price you pay, the higher the level of environmental protection of his materials. I hope that I can purchase through some formal channels, such as some well-known brands, other people have not heard of it, or the market share is very very low, the price is very cheap, I suggest not to purchase.
[Reporter]: Thank you for accepting such an interview.
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