Zhang Jingwei, Chairman of the US Nest Group
[Reporter]: When I interviewed you in 2009, you mentioned this sentence, that is, "outside building goodwill, built-in culture", two years have passed, do you think that you are building yourself in this regard? Satisfied, how is progress now?
[Zhang Jingwei]: Actually, I proposed the external goodwill and built-in culture in 2009. It is a long-term development strategy of the US Nest. For the interpretation of these eight words, I think that enterprises with good reputation can achieve sustainable development. Cultural enterprises can achieve competitiveness. This is a debate relationship, internal and external interactions. I believe that it will certainly create the driving force for enterprise development. So since it is a long-term strategy, in the past two years, we have gradually refined this strategy according to a big strategy. The implementation and adjustment of one stage will be a long-term strategy in the future.
The specific performance of these two years has been established at the corporate culture level. Our core is very respectful to the interests of employees. In particular, I just talked about a topic to me. It is a corporate culture to establish a scientific, fair and fair new system. An important content, in this form, I always advocate that employees should share the progress of the company. Externally speaking, from the perspective of goodwill construction, the most basic factor of Meichao’s goodwill is that I am a corporate person. I must do a good job of providing the best products and environmentally friendly products to the users and provide them to the society. I think this. It is the core content of our goodwill.
[Reporter]: In 2011, just after the past, many home furnishing companies actually faced great market competition pressure and market pressure. I don’t know if you are in 2011, whether you are in 2011 or not. Some challenges?
[Zhang Jingwei]: This kind of pressure and challenge, in 2011, for me personally, the US Nest is a very strong pressure or challenge. This kind of challenge can be said. After I have been doing business for so many years, this year's feeling is also the most serious one. The so-called serious is the most profound feeling.
I vividly describe that in the first half of the report in the first half of June, I maintained a 30% growth in the first half of the year, but in the second half of the year, it was like a roller coaster, and the straight line appeared in the down mode. The year-on-year growth has undergone great changes, and the rate of decline has been relatively large. However, I am more pleased that the report at the end of the year, the US Nest has maintained the trend that our multi-enterprise continues to grow upwards for more than a decade. What do you mean? This year we have also maintained different growth rates, but the growth rate is not as high as 20% in the first half of the year, but the growth trend has not changed. So continue to go upwards, whether it is sales income or tax revenue, taxation has maintained a trend of upward growth. If we feel pressure this year, especially the real estate policy, it is greatly affected by state control and policy adjustment. I think the home industry is a high-relevance industry with real estate. The overall contraction of real estate will inevitably lead to shrinking of the home.
But at the same time, I want to elaborate on my personal opinion. I think this industry is not only affected by the real estate policy itself, but also the overall CPI is high this year. The government has adopted the overall liquidity in order to curb the rise of CPI. Very strict control, liquidity control naturally leads to the overall purchasing power of the society, the contraction of the economic aggregate, so the weakness of this contraction purchasing power has a double impact on the home.
So I think this pressure and change in the home industry this year is a double impact. On the one hand, it is affected by the regulation of the government's real estate policy; on the other hand, it is said by the government's influence on financial policy that it is dual.
[Reporter]: Regarding the current changes in the market, such as the affordable housing market, the hardcover housing market, or the growth of such commercial housing and other commercial sectors, have you discovered that our industry in 2012 can Some new business opportunities emerged?
[Zhang Jingwei]: In terms of affordable housing, according to the volume announced by the government, its demand for this industry is definitely an increase. As I told you in the last interview, it is estimated that this increment is quite large according to a data, but now this increment and the current market contraction reduction is much after the hedge, I think this answer can not answer anyone.
I personally have two views on the first half of the year. The first point is that by the end of 2011, the government explicitly talked about the policy on real estate. I will continue to insist that there will be no adjustments. Then the real estate policy remains unchanged. I think that in the first half of 2012, The situation in the home industry should still be quite severe because it is completely highly correlated. Another point, my opinion is that in 2011, influenced by the real estate policy, it will definitely lead to stagnant or delayed home demand, so I personally think that there will be a considerable part in 2012, and the stagnant and postponed household consumption demand in 2011 will be Released in the first half of 2012, considering the increase in a housing sector, I think the overall home furnishing industry is under pressure in the first half of the year, but it will not be too pessimistic. This is my estimate of the situation in the first half of 2012.
However, as far as the overall situation in 2012 is concerned, we must pay special attention to whether the government has made certain adjustments in the real estate control policy. Whether the government has made adjustments in financial regulation, I personally estimate that there should be a loose financial regulation. State, after all, the downturn and contraction of the economy is that the government does not want to see a situation. So if it shrinks, then the increase in liquidity is good for the home industry in some cases, but one thing that makes me feel more pressure is that the later the release comes, the life of the home industry may be more difficult, I Individuals hope that this release will come sooner and better.
[Reporter]: I can arrive soon.
[Zhang Jingwei]: Right.
[Reporter]: For the current development situation, what is your goal for yourself next year?
[Zhang Jingwei]: Actually, on this topic, there has been a change in the market. People always ask what adjustments you make, what preparations do you make, whether there are cross-border, and whether there are structural adjustments. But in fact, I personally firstly, the first point, the long-term development strategy of the US Nest just talked about "outside building goodwill, built-in culture", then we are realizing the beautiful nest, especially the process of a regional brand shifting to the national brand, the United States In terms of the company's organizational framework, we expect to complete the construction of the subsidiary by 2015. In fact, we have an expected arrangement every year. Therefore, I personally always emphasize that the market is a variable. It is a changing market. As a company, we must consider a problem and how to achieve a sustainable development in a changing market. So if the 2012 beauty There are specific practices in the nest, so I would like to outline that, in accordance with our long-term strategy, in the market, brand, and corporate culture, I follow the established guidelines step by step.
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