In the United States, the mold industry is considered to be "the cornerstone of industry." In Japan, the mold industry is highly regarded as “the original driving force to enter a wealthy societyâ€. In China, the State Council's "Equipment Manufacturing Adjustment and Revitalization Plan" also takes the technical level of molds and their manufacturing equipment as the key content. Mold, what is it, and how does it enter the high-level position in the industrial field? Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, molds are made of plastic, rubber, metal, ink, glass, etc. The mold material is processed by processing equipment, which belongs to the intermediate product in the production process, but because of its advantages of less process, high material utilization, low energy consumption, easy production, etc., in automobiles, energy, machinery, electronics, It is widely used in information, the aerospace industry, and everyday life. For example, the products of the printer casing that we are familiar with are called OA equipment molds, and there are also industrial mold products used in medical and consumer electronics.
Global mold output value of 100 billion US dollars
According to Luo Baihui, head of the International Association of Molds and Hardware and Plastics Industry Suppliers, the world's mold industry has been steadily rising since 2001, with an average growth rate of more than 5%. By 2008, the market size was close to 78.9 billion US dollars. The industrial output value reached 100 billion US dollars. Although China's mold industry started earlier, it is still regarded as a subsidiary industry and its development is slow, and its sales scale is not as good as that of foreign markets. However, from the perspective of development speed, China's growth rate is much higher than the overall speed of the world mold industry. Before 2001, before the financial crisis, there was basically a double-digit development momentum. Many mold companies are relatively small in scale, but the scale effect is gradually emerging. At present, major large-scale mold enterprises are gathered in East China and South China. The provinces with the fastest development and the most concentrated mold production are Guangdong and Zhejiang. The output value of molds has accounted for more than 60% of the national total. In 2008, mold production in East China and South China reached 4,804,300 sets and 312,900 sets respectively, accounting for 39% and 24% of the total output of the seven regions. The total output accounted for 63% of the total national output, in many mold industries. In particular, the development of the OA equipment industry is booming, with an annual growth rate of 25% to 30%.
Car mold hits national brand
In 2010, China's automobile production and sales exceeded 18 million units, reaching 18,246,700 units and 1,800,169 units, which set a new record for global automobile production and sales, and ranked the world's largest producer and seller. According to Luo Baihui, head of the International Association of Moulds and Hardware and Plastics Industry Suppliers, such a huge demand market will significantly drive the rapid development of the mold industry that provides equipment for the auto parts industry. The annual production capacity of the domestic automotive stamping die industry is only 8 billion to 9 billion yuan, while the demand for molds in the Chinese automotive market has reached more than 20 billion yuan. The rapid development of China's automobile industry has placed increasing demands on the mold industry and provided tremendous impetus for its development. With the further adjustment of policies, the growth rate of the automotive mold industry will tend to be flat in 2011, and market competition will further intensify. Auto mold companies will face greater opportunities and challenges.
The rapid development of China's complete vehicle has directly stimulated the rise of the automotive aftermarket. The development of China's auto parts industry has become the focus of attention in the world. Especially in some developed regions of Europe and the United States, China's auto parts industry is called In the gold industry, the global automotive center has moved to China, which has brought huge opportunities and competition to the Chinese automotive aftermarket. As one of the pillar industries of the national economy, China's auto parts industry has a long way to go in the future. In the face of huge market development potential, after years of development, there are corresponding giants in various product fields of domestic auto parts companies, such as Fast's transmission; Global, Leopard King, Fleetguard's filter; The brake pads of Jin Qilin and Baiyun all enjoy a certain reputation in the international market and gain corresponding market share. In addition, the development momentum of many domestic auto parts companies focusing on foreign trade in the international market can not be underestimated. Since the entry of multinational auto parts dealers into the Chinese market, the advantages of leading auto parts companies in terms of quality and technology have gradually disappeared. Local auto parts companies have developed product quality and the brand of domestic auto parts companies. The awareness has also been greatly improved. The promotion and promotion strategy and the multinational auto parts dealers are indifferent, which has brought great pressure to the development of multinational auto parts suppliers in China.
Many local auto parts companies have said that they will enter the international market and develop national auto parts companies in the future. At present, some auto parts manufacturers in China are eager to open the international market, and the prices quoted are far lower than the average price of the international market. In fact, this is not a wise move: once their own profit margin is very low, it is not conducive to enterprises. Long-term development; Secondly, in the eyes of some large companies, the lower the price, the better. Some large companies will think that a product without a reasonable profit margin may be greatly compromised. What is more serious is that domestic enterprises that produce export products compete with each other and may cause foreign anti-dumping complaints. Therefore, when domestic manufacturers offer foreign quotations, they must first grasp the international market and avoid the adverse consequences caused by unreasonable quotations.
Luo Baihui said that domestic auto parts companies need to develop international markets on the basis of maintaining a good market order. In this way, we can achieve long-term development in the international market and compete with foreign-funded parts and components businesses. At the same time, we will maintain a good image of China's auto parts companies in the international market and carry forward China's auto parts products and technologies.
In recent years, China's mold industry has achieved rapid development. The structure of China's mold products has become more reasonable. The share of large-scale, sophisticated, complex and long-life molds with high technology content has increased from 20% to 30%. In 2010, China's mold sales reached 112 billion. yuan. At the same time, the equipment level of China's automobile mold enterprises has been continuously improved, the technical level has been continuously improved, the production capacity has been strengthened, and the automobile mold industry has shown a new development trend.
Li Jianhua, vice chairman of China Mould Association and general manager of Dongfeng Auto Mould Co., Ltd., said that China's mold industry has entered a period of rapid development. In the past 10 years, the mold industry has been growing at a rate of 15% per year. development of. The huge potential of the Chinese automotive market has brought a broader development space for the development of automotive molds. In 2005, the state-issued vehicle characteristics limit the import and key parts local production policy, and also increased the opportunity for mold companies to produce molds for car exterior parts. Li Jianhua pointed out that in this industry background, how to seize the opportunity and respond to the market, it depends on which company is stronger in technical strength, better in product quality, and higher in enterprise competitiveness.
Li Jianhua said that in recent years, Dongfeng Auto Mould Co., Ltd. has intensified its efforts in strengthening technology, quality, cost and service, insisting on technological progress and process improvement, increasing R&D investment, relying on scientific and technological progress and technological innovation. Improve the manufacturing level of the company. The application of new processes and new technologies has greatly shortened the processing time and improved the production efficiency and processing quality. They also continuously introduced advanced design and programming software, and strengthened the training of CNC knowledge for employees, all of which realized 3D design, CNC programming and CNC machining.
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