For brand managers, overseas markets represent unlimited opportunities, and if they use the right packaging, they can increase sales. In the process of choosing the packaging, they face two major difficulties: how to maintain the freshness of the product and how to make the new consumer desire to buy.
The Tetley Group in the United Kingdom met these difficulties when choosing packages for a range of small bagged tea products sold in Canada. Tetley wants to provide tea fans with a rugged, re-sealable package that protects the fine taste of tea and the unique aroma of exotic teas; in addition, the seller hopes that the new product can be packed on the shelves of a Canadian grocery store. There is a strong shelf appeal. In the end, Tetley chose a high-performance cardboard can and used a high-gloss label.
In the field of tea packaging, which is dominated by cartons, this round can is very special and its structure is very strong. It consists of two pieces of spiral-shaped recyclable cardboard, which is very suitable for storage and packaging of tea.
In order to emphasize the high-end position of the Tetley brand, the cans' labels are printed using 6-color, lithographic and glossy technologies. A high-gloss varnish called Hoverslip is used to make the package glitter on the shelves.
This series of products has a variety of flavors, so printed on its packaging are pictures of quality fruits, flowers and herbs and other patterns. Stephen Rice, marketing manager of Tetley Canada, said that the label of this package provides an outstanding display board for product brands and different product flavors.
Source: "Packaging Materials and Containers"
Chests of drawers have traditionally been made and used for storing clothing , especially underwear , socks, and other items not normally hung in or otherwise stored in a closet . They are usually placed in a bedroom for this purpose, but can actually be used to store anything that will fit inside and can be placed anywhere in a house or another place. Various personal sundry items are also often stored in a chest of drawers. It has a long history as one of the stand-bys of a carpenter's workshop. A typical chest is approximately rectangular in overall shape and often has short legs at the bottom corners for placement on the floor.
Chests of drawers often come in 5-, 6-, and 7-drawer varieties, with either a single or a double top drawer. The chest illustrated at right would be described as a '5 over 2 chest-on-chest', the latter term deriving from the fact that at one time it would have been made as 2 separable pieces. They are commonly made of wood, similar to many other kinds of furniture, but of course can be made of other materials. The inside of the drawers can be accessed by pulling them out at the front side. It is often placed so that the back side faces a wall since access to the back is not necessary. The lateral sides are also usually made such that they can be placed against a wall or in a corner. Although they can be plain in appearance, chests of drawers can also be made with a fancy or ornamental appearance, including finishes and various external color tones. Traditionally, drawers would slide out on smooth wood rails. Most modern cabinets use roll-out shelf sliders, made of metal, with rollers.
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