Talk about packaging design industry and market incubation (5)

Fourth, the packaging design incubator market operation of the innovative model

1. The concept and significance of packaging design incubator

The packaging design incubator is a high-tech entrepreneurial service center related to the packaging design industry. It refers to a preferential policy that provides a space for cooperation, cooperation services, and support for enterprises when a centralized space can be created at the beginning of packaging design enterprises and training of packaging designers. Promote cooperation and exchange so as to gradually embark on the road to development.

The significance of the “Pioneering Park” that we want to create lies in cultivating and creating an incubator for the packaging design technology market, and cultivating a model of separation between specialized packaging designers and packaging design managers. This is different from the traditional packaging design companies and design institutes. In the past, the packaging designer's packaging design results were who hatched and hatched. The packaging designer is usually engaged in packaging design. It is not necessary to do planning and marketing.

The packaging design park will give full play to the advantages of relying on universities and innovations in packaging design and innovation. It will always put transformative packaging design achievements, hatch packaging design companies, and talents for packaging and packaging design at the forefront, further strengthening public service conditions, especially emerging packaging design. The construction of professional incubators will continue to strengthen service capabilities, improve service quality, and strive to nurture and transport more packaging design talents and packaging design entrepreneurs for the society. It is necessary to further establish and improve the operating mechanism of the enterprise, improve market-oriented operation capabilities, actively use various stock assets and social funds to carry out the construction of service conditions for packaging design and entrepreneurship, and strive to promote packaging design personnel, technology, management, and funds through efficient services. The combination of factor resources realizes the sound development of the business park while serving the society. We must take the lead in implementing policies, fully respect the creativity of technical personnel, management personnel, and service personnel in business startups, correctly handle all kinds of interest distribution relations, actively explore new distribution mechanisms and distribution forms, and mobilize the enthusiasm of all types of innovative entrepreneurs. . We must adhere to an open-plan office, be open to the society, be open to the world, and form a good atmosphere that supports packaging design innovation, tolerance for entrepreneurial failures, encourages some teachers and students to get rich through creative packaging design work, and strives to make the "Innovation Park" a success. Packaging design entrepreneurs yearn for the hot spot.

2. Development Ideas of Packaging Design Pioneering Park

The Pioneering Park is an incubator for packaging design enterprises. Its appearance conforms to the trend of Shanghai's economic development. High-tech industries and cultural industries are the pillars of Shanghai's development strategy. They are intellectual and innovative industries. The brand strategy of packaging design and product innovation are all the result of thinking. It is the most astute practice to use thinking to create economic value. Packaging design is a big industry. According to incomplete statistics, there are nearly 5,000 various types of design companies in Shanghai. Each year, there are several hundred million yuan in packaging output value. However, these companies are not large-scale, scattered personnel, professional standards vary, how to regulate the industry, how to To improve the quality of packaging design professionals is an urgent problem to be solved. The incubator is based on the laws of market economy, but the incubator is not a market organization. It is a packaging designer. The packaging design enterprise enters the self-organizing state according to the principle of self-financing (self-raised funds, free combination, independent management and self-financing) and can be accommodated. Incubation can also be linked to the outside, can be a small package design company, but also accept individual packaging designers. The Daipei, the packaging design department of a large-scale enterprise, and the entrusted packaging design of a small-scale enterprise, in short, can adopt a variety of methods.

The establishment of a packaging design industry park can be divided into two steps. The first step is to shape the brand of Shanghai Packaging Design Industry Park. From planning the theme of packaging design industry activities, from selecting representative packaging designers to planning related activities, we strive to achieve first-class standards and ensure first-class standards of academic and professional packaging industry agencies and distribution centers. If we can do this step, when China's industrialization of packaging design really comes, we will be able to get more opportunities for development, not only academic opportunities, but also business opportunities. The next step is to select a group of excellent packaging designers as signing packaging designers, provide them with financial support, site support, do a full range of planning, packaging, sales, provide them with the conditions for creative creation, make it good works.

The second step is to cultivate the packaging design market in all directions. What this step needs to do is three-dimensional work, including running the "Shanghai Packaging" publication, publishing related books, planning academic discussions, and even the popularity of packaging design, and undertaking certain responsibility for packaging design education. Only in this way can we maximize the value of packaging designers. Because the formation of the packaging design market, relying on only some professionals is not feasible, and broader support from the public, only the highest level of people's packaging design standards have increased, in order to make the packaging design product value of the product recognized and realized. One of my ideas is to let packaging design enter the community and integrate it with the community culture. The establishment of the packaging design industry park is also based on this purpose. Let the elegant packaging design and market operation closely integrated. This not only opens up a direction for self-pursuing survival and development for today's elegant packaging design, but also integrates elegant packaging design into the lives of the people, lives with the people, and develops together, so that elegant packaging design has a strong vitality. Because packaging design itself is derived from life.

3. Package Design Incubator Operation Contents and Methods

Packaging design services are the centerpiece of packaging design incubators. Packaging Design Commercial Sales is an ancillary service to the Package Design Incubator. Packaging design scientific research is the most important function of the packaging design incubator.

The original intention of me to propose the construction of this packaging designer's business park is precisely because, on the one hand, colleges and universities take advantage of the advantages of teaching and scientific research and packaging designer network talents to provide enterprises with comprehensive and professional technical services, promote high technology to enterprises, and assist enterprises in conducting business. Product development, to enhance the company's market competitiveness; on the one hand, it must also absorb the participation of packaging designers to form an excellent network of packaging designers, to provide teachers and students in the school with a market-oriented base, form a good academic atmosphere to apply their knowledge.

From the perspective of organizational form, in fact, there is a difference between the various packaging design studios of the Pioneering Park and the College. At least the staff is still a school person, and this business park is also attached to the school, not the same as other fully-market professional packaging design companies. Whether this will directly affect business services. The difference is also there, but this difference is also our advantage, does not affect our service for the enterprise. The Pioneering Park is not separated from the college's management system. Therefore, whether it is from individuals or from the management of the Pioneering Park, it is less stressful than the full-scale professional packaging design companies because they have problems with the survival of the company. . In the future, each project is implemented with a dedicated responsibility system. Everyone has the cooperation based on the division of labor. Therefore, it is the collective wisdom that serves the enterprise. These conditions help us to more fully serve the business.

I hope to work together with professional associations, related companies, and businesses to share popularity and promote the packaging design business incubator of the “Packaging Design Pioneering Park”, making it the center of Shanghai's packaging design industry activity, and serving the economy and culture of Shanghai and the whole country. Development contributes.

(Author/Fan Kaiying)

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