Die cutting technology Nestle surprise gift box

The product packaging of the Nestlé Surprised Crispy Chocolate gift box manufactured by Nestlé Tianjin Co., Ltd. is very unique. The red main color of the gift box makes the product stand out from the many gift candy racks. The structure of the packaging is different from the traditional rectangular shape. The four edges of the top of the packaging box are cleverly curved with a curved design to create a concave inward effect. The dynamics of the product packaging can be strongly felt visually. This packaging does not require too strict requirements for die-cutting equipment. Laser cutting tools that are commonly used today can do this, but for optimum results, fiber bottom molds can be used.

After the package is opened, the blooming flowers are in front of you. It's very beautiful! The bottom of the carton is completely spread out to be a cardboard with a scalloped design, because the formation of the package depends entirely on the high stiffness and toughness of the paper, and the horizontal direction of the paper used in the package is better. Through the clever use of the fiber characteristics of the paper by designers, the die-cutting and indentation lines in different directions are designed, and can be formed without any stick box process.

Nestle's related personnel told reporters that the packaging was designed by Nestle's packaging designers in China with reference to foreign Nestle product packaging improvements. In the process of packaging, because the box has radian in many places, the matching of the upper and lower parts of the carton in size and arc requires extremely accurate. In addition, since the lid portion of the carton cannot be laid flat after being pasted, it takes up a lot of space and is very inconvenient to transport, and the packaging materials and package production costs required by the two cassettes are also relatively high.

Source: Export Goods Packaging