The longest grass in China's high-income women in 2017 are these packages

Image source: mingweekly

Seeing that the year-end award is about to be issued, you think that the bag for a while can finally start. For Chinese high-income women with an annual income of more than RMB 480,000, what package do they most want to buy in 2017? Recently, RBC Capital Markets, a market analysis agency affiliated with Royal Bank of Canada, released a report that lists the list of high-income women interviewed in China.

There are 28 brands in the entire ranking, including the most common high-end fashion brands. However, Gucci, who has made the most of the show because of the successful transformation, is not surprisingly ranked first, and up to half of the women interviewed said they wanted to buy a Gucci bag in the coming year. Although the report does not mention which Gucci bag is the most popular, it is presumed that the hot Dionysian bag and the Sylvie bag with silk straps are on the list of many people.

The second and third places are Chanel, Prada, and Louis Vuitton. Among them, 49% of the women surveyed said that they will include Chanel in the next 12 months, while Prada and Louis Vuitton are both 46%. Followed by.

Prada released its 2015 financial report in April this year, and its performance was not very good-sales fell by 8%, while profits fell by 27%, becoming the worst performance in the past five years. Some analyses believe that the sales of Bags, which accounted for 68% of Prada's revenue, were unsatisfactory, which was one of the reasons that caused the performance to fall into the mud. Bags have always been cash cows for luxury brands, and Muiccia Prada has also firmly believed that it is the right approach to bet on the product line of bags. However, the reality is that Prada has not been out for a long time since Saffiano, commonly known as the "killer bag", debuted in 2012. An it bag.

However, the Cahier series bags that appeared in the 2016 autumn and winter series are very promising to inherit the mantle. The color scheme is rich, and the special thick shoulder strap design has won a lot of praise.

However, any explosive package is inseparable from the violent advertising assistance, and there are still a few cases of counterattack by word of mouth. Salvatore Ferragamo and Loewe at the bottom of the RBC Capital Markets long grass list are examples. Since the brand ’s exposure in China is not as eye-catching as other competitors, less than 5% of the women surveyed said they wanted to buy these two in the coming year. Brands of bags.

The RBC Capital Markets survey targeted "high-income Chinese women", but the results also show that these women are not inclined to buy too expensive bags, between 125,000 and 20,000 is the most popular bag consumption range range. As the Christmas and New Year discounts have already begun, maybe it can be cheaper?