Recently, the US Mission has standardized the open platform docking window, and will obtain the two-dimensional fire refusal of the US team's business data without the knowledge and consent of the data source. This directly leads to the brand's founder being angry and angry.怼美团. After the incident detonated, the existence of the Meituan Restaurant Open Platform also officially entered the public eye.
According to insiders, although there are hundreds of smart cash register system brands docked by Meituan Food and Beverage Open Platform, only nine of them are displayed on the open platform according to the comprehensive ranking. At present, in the intelligent cash register system brand exhibited by the US group catering open platform, the highest comprehensive score is not the own group's own brand, but the customer is like the cloud, in addition to the US group's own US group review intelligent cash register machine In addition to the screen core technology invested by the US group, there are seven well-known cash register system brands in the current industry.
The US group's take-out platform is based on the number of merchants and transaction volume of the US-listed take-out of the cash register system to conduct the cashier system brand score. Therefore, the score is based on the strength. According to the scores of the top three restaurant chain management brands, you can intuitively see the difference between the brands:
Guest like cloud
Meituan Restaurant Open Platform Rating: 9.3
Brand and its product features:
The customer product system of Keruyun is relatively stable. Starting from 2012, the SaaS software system started. In five years, a software R&D center, a hardware R&D center and a sales center have been developed to realize the integration of software and hardware. At the same time, it also incorporates some value-added services related to big data, occupying a certain position in the current catering SaaS market.
From the product point of view, the customer-oriented product system includes SaaS software and hardware product group, KONNECT open platform and big data value-added services, that is to say, on the basis of software and hardware products, it has also opened up four “people and property customersâ€. Dimensional catering upstream and downstream resources, while relying on big data also added a variety of value-added services.
Product advantages:
1. Product iteration update speed: The hardware is updated every year, the software is iterated on three Mondays, and the functions in the system will be improved in different degrees during each iteration.
2. In addition to software and hardware products, the product system also includes an open platform for connecting upstream and downstream resources of catering and big data value-added services, which can provide a full range of catering management services for merchants. Among them, take-out, group purchase, and payment channels are the most comprehensive enterprises in the industry.
3. Customized solutions for restaurants, fast food, group meals, food city, buffet, chain, retail and other formats, can provide more convenient functional services for different formats.
4. The black technology part is included in the product system, including voice assistant, near-field perception, health self-test and so on.
Three thousand passengers
Meituan Restaurant Open Platform Rating: 9.1
Brand and its product features:
Three thousand customers were established in early 2015, and the product matrix includes “smart cashierâ€, “precise marketingâ€, “store operation†and “data staffâ€. It is said that 3,000 passengers provide integrated smart store services for merchants, and through online services such as online payment offline distribution, accumulate user data and provide accurate marketing advice and services to merchants.
In terms of products, the products of three thousand customers are concentrated in the smart order part, the application functions of the products are relatively concentrated, and the price is in the middle position among the mainstream cash register system brands in the current market.
Product advantages:
1. From the order management, cloud POS based on mobile and cloud platform, one-stop docking of O2O platform and online payment system for group purchase and take-out on all mainstream online.
2. Involved in all take-out and group purchase platforms, and the order can be immediately written off to the kitchen.
3. Accurate marketing through cloud big data analytics.
US Mission Review
Meituan Restaurant Open Platform Rating: 9.0
Brand and its product features:
After the accumulation of a large number of C-end merchants, the US group began to exert force on the B-end. The smart restaurant cash register system of the US group commented on the market for a short time, mainly relying on the high-viscosity merchants in the current platform of the US group to promote.
From the product point of view, the US Mission Review intelligent cash register machine covers a variety of links in the catering business, and is suitable for fast food snacks, milk tea cold drinks, barbecue and other formats. It can meet the needs of restaurant management, covering all aspects such as ordering, cash register, takeaway, kitchen management, invoicing, member marketing, and business reporting.
Product advantages:
1. The product system can meet the multi-business multi-link operation, seamless docking group purchase coupons, automatic order taking of the US group take-out, and kitchen printing without losing orders.
2. Voice recording function, saving labor costs.
3. Directly docking the platform data of the US Mission, the public comment, etc., with platform users and data advantages.
With the catering c-end giants entering the b-end market, the catering software to do solid products and good after-sales service is the foundation for gaining good reputation and not afraid of the giants. At the same time, from the recent Haidilao delivery and selection of customers such as Yun to do the national omni-channel take-out technical support, it can be seen that the catering software enterprises that are doing product innovation and service will gain the favor of the old catering enterprises in the new era of the Internet.
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