Guest: Ningbo Rockburn Trading Co., Ltd.
CEO Shen Dongdong
Doing a good job of connecting brands with consumers is the value of Lockburn.
Established in 2014, Ningbo Rocken Trading Co., Ltd. is committed to bringing imported brand toys and daily necessities with innovative and quality to Chinese consumers. At the same time, it helps foreign brands to strengthen and protect their brand image in China and build a rational and orderly structure. The circulation supply and marketing system, and continuously increase the added value of goods. At present, the company's products are sold in e-commerce platforms, social platforms, maternal and child stores, toy stores and other channels.
In the view of the company's CEO, Mr. Shen Dongdong, the advantage of the B.toys brand is that it insists on the originality and uniqueness of product design. “Although our products have not been on the market for a long time, their unique branding has left a deep impression on consumers.â€
At the CBME China show, Lockburn brought in thirty or forty products, including three products from the B.toys brand: talking foxes, mini pull-backs, and accordion zebras. The talking fox has a pleasing shape, and its electronic function can learn the baby to talk and accompany the baby to grow up; the accordion zebra has three sound modes: accordion, silent and bird sound, easy to operate, suitable for newborns, able to train the baby. The hearing and control power; the pull back car is a very classic toy of B.toys. This year, the company launched a small pull-back car on the basis of the big money. The small product design is more refined, and it is more conducive to the grasp of the little baby hand. Grip and train the precision of hand and eye coordination and control. Shen Dongdong said that the above three products have achieved good feedback in the market with their unique design and color matching.
Doing a good job of connecting brands to consumers is the value of Lockburn. In the future, the company will develop from two aspects. First, it will voice on behalf of Chinese consumers, demanding materials and performance, ensuring product quality and helping brands adapt to the Chinese market. Secondly, improving efficiency will bring consumers a better experience, including Team efficiency and sales network efficiency.
Integration with other industries will be the development trend of the domestic toy industry
In Shen Dongdong's view, the current traditional toy field is fiercely competitive but lacks innovation. “In recent years, the domestic toy market has developed rapidly, but it is affected by the consumption upgrade, and the innovative requirements of products are further enhanced. If the traditional toy market still needs time to develop further, the market ultimately needs to bring innovative products to consumers. And the brand of service. In the future, China will not only become a toy manufacturing country, but also become a toy creation and design power."
According to Shen Dongdong's prediction, in the next few years, the domestic toy industry will usher in change, and related technologies in IT or other industries will bring more innovative ideas to it. “So integrating with other industries will be the development of the domestic toy industry. trend".
What makes Shen Dongdong feel gratified is that the current domestic infants and young children have begun to contact puzzle products. “In the past, this market product focused on textbooks and software, emphasizing causal logic; now it is more focused on the real thing, which is more able to stimulate the baby's imagination.â€
In his view, the toy itself is to play an enlightenment and help the baby to explore the world in the process of baby development and growth. This is also the unique charm of the toy and should be displayed. Inspiring children's imagination and exploration is the essence of educational toys, and is the standard for Locke's choice of products. Shen Dongdong believes that the puzzle toy market will have great development potential in the future and will be a very important branch of the toy market.
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