Invested 500 million yuan Alipay test water logistics POS payment plan

At the same time that online payment is still sitting in the boss position, Alipay has set its sights on offline payment. Yesterday, Alipay released the “Logistics POS Strategy”, which will invest 500 million yuan to participate in the payment of cash on delivery, the most important payment method for e-commerce. It is reported that this is Alipay's first heavy arbitrage line payment. In this regard, Alipay also publicly stated that “the business of Alipay Logistics and Bank is not robbed, and Alipay Logistics POS payment business only focuses on e-commerce.”

It is understood that in China's B2C market, the payment method of cash on delivery has been favored by online shoppers and large online shopping users. The data shows that nearly 70% of transactions in the B2C market are completed by cash on delivery. However, since in the past, most of the cash on delivery was collected by the logistics company responsible for delivery, the logistics company and the B2C e-commerce need to spend a lot of energy on the settlement of the reconciliation, so that after the logistics dealer collects the cash, it takes several working days to B2C merchants clear the payment.

In response to these problems, Alipay launched a new logistics POS payment solution, integrating the card and bill of lading information management functions into one terminal device, which greatly shortened the reconciliation time of both parties and accelerated the return of funds from e-commerce.

Alipay said that in the next three years, it will pay an investment of 500 million yuan for the e-commerce line to promote the use of Alipay's offline payment channels in e-commerce companies. It is reported that Dangdang, a large domestic B2C platform, has taken the lead in applying the Alipay logistics POS payment solution.

However, Alipay is obviously not willing to "enforce the enemy" in the field of online payment. For the future direction of offline business promotion, Alipay emphasizes that Alipay only focuses on e-commerce offline payment, and will not divide the traditional offline POS consumer market of UnionPay and banks.

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