New marketing method of personalized fast-moving consumer goods
digital With its "small, fast and flexible" characteristics, printing makes information transmission more efficient and more adaptable to the rapid development of the market. The personalized services it provides can also promote the growth of FMCG consumption.
1. Small: Unrestricted MOQ
Fast-moving consumer goods are the normal state of fast-moving goods due to their short sales channels. After a certain promotion plan may be sold in 1 to 2 months of impulse sales, it will enter the next promotion plan. Each place also has a specific sales plan for sales in this area. Due to the quantity limitation of traditional printing, the brand has to extend the promotion time of the last promotion plan to consume the remaining goods and miss the new promotion plan period. Digital printing is highly flexible in terms of MOQ, and brand owners can quickly respond to changes in the market based on immediate changes and quickly adjust new promotional programs.
2. Fast: short printing cycle
FMCG brands are often extremely quick in responding to the current season ’s promotional plans and frequently modify their design plans. Digital printing does not require tradition For the complicated process of offset printing , you only need to bring a computer file or send it online. It is not too late to finalize the documents for meetings or discussions for discussion tomorrow.
3. Flexible: content can be changed
The biggest advantage of digital printing is On-demand printing can even be made variable, giving FMCG brands a great deal of freedom. Brands can take advantage of on-demand printing to highlight the brand's rich, changeable and youthful marketing selling points.
Many established companies always believe that brand slogan is a brand throughout, but this is not the case. While the brand slogan is more suitable for the personality of young people, the constantly changing slogan can also ensure that the brand image keeps pace with the times. In fact, behind the rejuvenation of the brand is also a change in the strategic positioning of the company and the brand. For young consumers who are becoming more and more sensitive to advertising, the blunt slogans and unfamiliar communication methods can no longer successfully attract them, and may even arouse resentment. Distance, the first thing is to "lower your identity" and make yourself younger.
Foshan Qiaotai Furniture Products Co., Ltd. , https://www.qiaotaifurniture.com