Industrial and Commercial Bank of China, Shanxi Yinzhou Branch, vigorously develops POS business for small and medium-sized businesses

岢岚Sub-branch relies on the development of free-handling credit cards, and develops the POS business of small and medium-sized merchants. It carefully builds a credit card credit card consumption platform, combines promotional credit cards with small and medium-sized merchant POS marketing, and links up and down to make small and medium-sized merchants The promotion of pos machine achieved remarkable results. By the end of October, 6 small and medium-sized merchant POS machines had been added, completing 67% of the annual tasks.

First, go deep into the market, find out the propaganda, and take the lead in taking the lead. According to the distribution of credit card customers and the distribution of shops, supermarkets, hotels and hotels in the county, strengthen publicity, take the initiative to attack marketing, and install 6 POS machines, and three hotels with interested and qualified hotels and supermarkets. The merchant reached an intention. At the same time, the vigorous promotion of credit card office and consumption has made the credit card business deeply rooted in the hearts of the people and set off a new round of card craze.

Second, select the target, build a platform, and the silver merchants will compete for a win-win situation. The key merchants in the county, such as supermarkets, hotels, and electrical stores, which have large business scale and large passenger flow, are the main targets of marketing. The marketing team is set up, and the leaders take the lead to contact the customers to communicate. The marketing account managers clearly define the goals, implement the responsibilities, and actively promote the marketing. Guided to assist customers in handling registration, account opening and other related procedures and signing agreements, scientific and technical personnel to install POS machines for customers in time and training to guide customers to master the specific operational essentials.

Third, highlight the selling points, combine and bundle, and serve to promote development. Utilize the "big learning, big linkage, big marketing, big development" labor competition activities, vigorously carry out credit card, small and medium business POS marketing competition activities, combine business, bundle products, strengthen publicity, and vigorously carry out marketing activities of credit card installment payment. Cooperate with small and medium-sized merchants to carry out credit card consumption promotion activities to stimulate the enthusiasm of merchants to install POS and customer card consumption. While vigorously developing the credit card and POS business, we will not forget the follow-up of various service measures, adhere to the customer after-sales service and the pre-development, and ensure that the maintenance service is in place to ensure that the market share is not lost. Leaders and account managers often go to the merchants to understand the credit card and POS usage and existing problems, and take timely measures to ensure that merchants and customers use the credit card and POS business to “sit back and relax”.

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