Toys R Us recently declared bankruptcy in the US, will it affect China's business? For the reporter's question, Li Zhuoming, president of the Guangdong Toy Association, responded that the US toy r Us is a world-renowned toy retailer. The news of its bankruptcy is certainly overwhelming, but the disappearance of the old channel will soon lead to new channel replacement. The rise and fall of some retailers, such as Toys R Us, will cause a temporary market turmoil that affects the sales of certain affiliates, but will not have much impact on the overall toy consumption demand.
China's toy industry is not affected much
"Toy R Us is currently in the process of bankruptcy liquidation in the United Kingdom and the United States. Toys R Us Asia as an independent legal entity, its leading business in China should be unaffected." Industry sources said. On the contrary, after the announcement of the application for bankruptcy protection, Toys R Us is still accelerating market expansion in China. On October 1st last year, in Chongqing, Guangzhou, Shenzhen and other cities, Toys R Us opened 10 stores at the same time. At present, all stores operate normally, there is no store closure, staff is unemployed or suppliers refuse to supply negatives. news.
According to Li Zhuoming, China's toys are very popular in 2017 due to frequent innovations and economic recovery in Europe and the United States. The annual export of products was US$44.15 billion, up 31.2% year-on-year, creating a growth in the world financial crisis in 2008. New height. As an industry-recognized quality procurement platform, Guangzhou International Toys Fair has attracted 53,856 domestic and foreign merchants since 2017, and has also set a peak since the exhibition. The 30th Guangzhou International Toy Fair expanded to 100,000 square meters this year, up 23% year-on-year, with nearly 4,000 booths, but it is still in short supply. Innovative products such as “fingertip monkeys†were spurred by global sales last year, and more new products are expected to be exhibited this year. According to statistics from the General Administration of Customs, in the first two months of this year, China’s toy exports reached 21.27 billion yuan, a year-on-year increase of 28.9%. The situation is optimistic.
The growth space of the Chinese toy market is remarkable. In the past few years, the world market was sluggish, and the performance of LEGO bricks in Europe and the United States continued to decline, but in China it maintained a double-digit rise. According to the "2017 China Toy Industry Operation" provided by the Guangdong Toy Association, the import of Chinese toys in 2017 reached 1.082 billion US dollars, an increase of 4.35%. In 2018, the number of foreign exhibitors at the 30th Guangzhou International Toy Fair rose to 35, a significant increase of 95% year-on-year. From one aspect, the businessmen of all countries are optimistic about the Chinese market.
Wu Shaojun, executive deputy general manager of Guangdong Le Doctor Education Equipment Co., Ltd. believes that the Chinese people's living standards are constantly improving, consumption is obviously upgraded, and toys that can develop children's intelligence and improve children's innovative ability and practical ability have a large market. In recent years, Dr. Le has fully utilized the new concept of “STEAM†and focused on building local educational technology brands, which is in line with the general direction of national education reform. It is reported that the company's integrated research and development of "course + products" has entered nearly 10,000 schools across the country, last year was also celebrated "70th anniversary of the establishment of Inner Mongolia Autonomous Region" central delegation selected to give 2,300 local kindergartens, as a teaching of science and technology experiments equipment.
Promising market prospects
For the future development prospects of the Chinese toy industry, the industry is unanimously optimistic. Europe and the United States are the world's major consumer of toys, and the European and American economies are expected to pick up further in 2018. According to the International Monetary Fund (IMF) forecast: the global economy will grow steadily in 2018, reaching 3.8%, up from 3.7% in 2017, so the export-oriented Chinese toy industry will remain prosperous.
Guangzhou International Toys Fair is known as the “Chinese toy market wind vane†and is also the place for the Chinese toy industry “Huashan Jianjianâ€. It is reported that during this year's exhibition, in addition to commercial docking, the organizers also carefully organized several concurrent conferences, including "2018 Toy Industry Marketing Summit and Chinese and Foreign Toy Awards Presentation Ceremony" "Chinese Cartoon Image Marketing Conference Venue and ELBM Chinese and Foreign Animation Games Brand Authorization Matchmaking Conference "Internet Age Children's Quality Education Innovation Forum", "Mother and Baby Final Toys Retail Training" and "Toy E-Commerce and New Media Innovation Application Forum", etc., focusing on the development of the new international situation under the Belt and Road Initiative, Chinese toys How to innovate and develop the industry to promote the healthy development of the industry.
It is reported that the 30th Guangzhou International Toys and Models Exhibition and the 9th Guangzhou International Baby Carriage and Baby Products Fair are professional trade fairs and are open to professional buyers over 18 years of age. At noon on April 10, it will be open to the public free of charge. At that time, many exhibitors will sell samples at discounted prices, and interested consumers can go to purchase.
Packaging Box,Packaging Bag,Gift Box,Custom Box
NANTONG OUFEIYA IMP& EXP CO.,LTD , https://www.nantongoufeiya.com