Haining Xucun home textile industry has been developing for more than 40 years. For more than 40 years, Xucun Home Textiles has always been adhering to the legend of the ingenuity, and through the platform of Haining Home Expo, the fabric is spread thousands of miles away and is famous all over the world. In this context, the 2017 Haining Home Textiles (Autumn and Winter) Expo (hereinafter referred to as the Haining Home Expo) was held from August 20th to 22nd. The event was organized by the China Home Textile Industry Association and the China Council for the Promotion of International Trade Textile Industry Branch. Hosted by the Haining Municipal People's Government, Xucun Town People's Government, Haining China Home Textiles Expo Organizing Committee, Haining Home Textile Industry Association, Haining China National Textile City Co., Ltd.
This time, at the 20th session of the Haining Home Expo, the scale and quality of the exhibition continued to increase. It is reported that the exhibition covers an area of ​​500,000 square meters, and the site is divided into four exhibition halls, namely the sofa cloth area of ​​Hall A, the curtain cloth/bedding area of ​​Hall B, and the C Hall (curtain cloth/sofa/dining area). ), D Hall (wall cloth area). Among them, the C Hall (Home Textile City International Trade Center) is the key area of ​​the exhibition, and 405 standard booths are set up in the C Pavilion Square area. A total of 3,611 exhibiting brands, a large number of participating brands, a wealth of product selection, and an intuitive mode of the front and back factories have greatly satisfied the purchase needs of buyers.
Gathering industry resources
This year, under the guidance of market demand, Haining Home Expo will actively promote the cooperation with the furniture industry, the soft-packing industry, the real estate industry and other related industries by advocating the development concept of “one piece of cloth†to “one homeâ€. Seeking symbiosis and mutual benefit, we are striving to gradually develop from a professional fabric exhibition into a professional home exhibition platform.
At the opening ceremony, Yang Zhaohua, vice president of the China National Textile and Apparel Council and president of the China Household Textile Industry Association, said that after 20 years of baptism, the Haining Family Fair has changed from small to large, from government behavior to market operation. It has become an influential local exhibition in the home textile industry, and has made outstanding contributions to the development of China's textile industry and the promotion of local economic development.
Yang Wenhua, deputy mayor of Haining Municipal People's Government, also said that the home textile industry is the traditional pillar industry of Haining. After 43 years of development, Haining Home Textiles has transformed into a fashion field, upgraded to a high-end value chain, and guided by supply-side structural reform. "Technology +" strategy, introducing new equipment and new technology, continuously improving the quality of home textile products; promoting the "design +" concept, fully integrating cultural and creative elements into home textile products, leading consumption trends with fashion and individuality; introducing "Internet + "Elements, the integration of the upstream and downstream of the industry chain and online and offline resources, successfully built a home textile e-commerce platform, and promote the transformation of the home textile industry from traditional industries to modern industrial clusters.
It can be seen from this home fair that Haining is focusing on improving the competitiveness of the home textile industry cluster, and with the core elements of brand, innovation, fashion and design, we will focus on extending the industrial chain and improving the value chain, and constantly promote the upgrading of the professional market. Enhance product brand connotation and creative design capabilities, and improve the overall competitiveness of the home textile industry.
Yang Wenhua said: "We hope that through the normalization platform of the Home Expo, we can strengthen exchanges and cooperation with industry peers, attract more high-end brands, creative design, talents and fashion trends to gather Haining, and further enhance the innovation and development of Haining's home textile industry. Advantages: Taking the Expo as a medium, sharing development opportunities, promoting the branding, high-end and fashionable international competitive advantages of the home textile industry, and jointly creating a new engine for regional brand innovation development, national brand cultivation and growth, and world-class brands to compete. â€
Xucun fabric upgrade
Cloth is the foundation of Haining Xucun's home textile industry. How to deepen the fabric industry and realize diversified development is the development topic of Xucun Home Textiles.
In this year's home fair, we can feel that in order to further meet market demand and unblock the pain of industrial development, Xucun Home Textile has targeted the development direction of the market in two areas: one is the deepening of the industry. Strengthen and guide production enterprises to expand, design, and strengthen fabrics in terms of R&D, design and weaving capabilities, and establish an industrial brand image of “good fabrics from Xucunâ€; second, guide the output of products according to market demand. Branding and service development: Firstly, the demand market will be positioned in high, medium and low, and different service modes will be formulated according to different positioning. For example, according to the low-end market, the pursuit of cost-effective, like to buy, install, and change at any time, Guide the industry to the development of finished curtains; if it is based on the pursuit of individualization and quality in the mid-to-high-end market, and enjoy the concept of consumer service, the overall soft decoration of the collection design, home furnishings, after-sales installation, maintenance and warranty will be integrated. Service models are brought to market.
During the exhibition, Yang Zhaohua, Yang Wenhua and Du Yingchi, Party Secretary of Xucun Town, Haining, and Cao Bitong, President of Haining Home Textile Industry Association visited a number of exhibitors, such as Ruilan Textile, Ou Feilai, Hong Kong Color, Da Yang, spinning joint home, etc., most of these companies said that the sales performance in the first half of this year is good, the equipment started almost 24 hours, most companies are involved in the production of finished curtains, many products in the design also use clothing elements and even apparel fabrics, such as the use Buttons, leather strips, leather buckles and other elements are embellished to enhance the product's fashion and design.
Among them, Ruilan Textile is a curtain brand that is marching towards finished curtains. It is committed to the research and development and production of high-end flannel. It is mainly engaged in the high-end market and is mainly based on the franchise model. In recent years, it has achieved good performance and is convenient and fast according to the market. , you can buy, install, and adapt to the needs at any time, and extend the tentacles to the finished curtains. This made the participants deeply feel that the finished product output form has emerged.
At the scene, the finished curtains of the “spinning curtainsâ€, “the zipper curtainsâ€, have attracted the attention of merchants and viewers. The word is literally a curtain stitched with a zipper. According to Huang Yizhen, general manager of the spinning association home, it is special in that the curtain and the curtain body are stitched in the form of a zipper, which can be separated and changed in the form of a zipper, and can realize a curtain with a variety of styles of the curtain body. Such a combination can make the home atmosphere always fresh with the mood of the owner or the needs of different scenes. Yang Zhaohua said after the visit that enterprises should encourage designers to develop creative thinking, create brand characteristics, put consumer demand in the first place in product design and development, and bring convenience to life through innovative design.
15 years of competition
As a production base for home textile fabrics, Haining has an eager desire for the original pattern of fabrics. Therefore, the China Household Textile Industry Association and the Xucun Town People’s Government jointly organized the “Haining Home Textile Cup†China International Home Textile Creative Design Competition in 2003 – an athletic competition based on fabric design, as of 2017 Completed 15 sessions.
On the 15th anniversary celebration, Haining Home Textile held the “Haining Home Textile Cupâ€Â·China International Home Textiles Creative Design Competition Awards Dinner on the evening of August 19th before the opening of the exhibition. At the same time, it also presented awards for the winning entries of “Haining Home Textile Cupâ€Â·2017 China International Home Textile Creative Design Group and Soft Design Group.
This year's awards ceremony, as the 15th anniversary special commemorative ceremony, is different from the past. It is divided into three parts: one is the gold, silver and bronze awards of the home textile creative draft group; the second is the gold, silver and bronze awards of the overall soft design group. Finally, there are special awards for outstanding institutions that have been participating in the competition for 15 consecutive years, and awards outstanding organizations for institutions that have been participating in the competition for 10 consecutive years.
In addition, at the opening ceremony of the exhibition, the ceremony of awarding the Haining Learning Base of the China Academy of Art was held, which will bring a constant stream of intelligence to Xucun's talent cultivation and design innovation.
Editor in charge: Xu Yuehua
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