Since the first spring Keqiao China Textile City Curtain Fabric Exhibition was successfully held, on August 18th, the three-day “2017 Shaoxing Keqiao China Textile City Curtain Fabric Exhibition (Autumn)†was held at China Textile City International Convention and Exhibition Center. held as scheduled. The three-day curtain fabric feast, the total turnover reached 284 million yuan, an increase of 6.4% over the spring show; the exhibition attracted more than 35,200 purchases, an increase of 7.3% over the spring show.
During the exhibition, Yang Zhaohua, vice president of China Textile Industry Federation, president of China Household Textile Industry Association, Li Jie, secretary general of China Household Textile Industry Association, Ge Jiangxia, editor-in-chief of Home Textile Times, Shen Zhijiang, secretary of Keqiao District Party Committee, Keqiao District Zhu Jianming, member of the Standing Committee of the Standing Committee, and deputy head of the district, as well as the heads of home textile industry associations and home textile enterprises from all over the country.
The theme of this autumn curtain fabric exhibition is “fashion, green and high-endâ€, with an exhibition area of ​​12,000 square meters. There were 245 booths and more than 220 exhibiting companies, including more than 20 well-known brand enterprises in Keqiao. At the same time, they also attracted a large number of new Internet fabric companies and dozens of well-known foreign companies. The total scale is much higher than that of spring. .
The exhibition site is divided into special exhibition area, standard exhibition area and a number of non-standard open spaces. The most innovative and cost-effective products of the exhibitors are introduced, including jacquard, printing, embroidery, monochrome cloth and blackout cloth.
The exhibition mainly showed four highlights.
First, the specifications of the exhibition have been improved. The exhibition was jointly organized by China Household Textile Industry Association and Keqiao District People's Government of Shaoxing City. The exhibition specifications were officially upgraded to “national levelâ€. This makes Keqiao China Textile City curtain fabric exhibition become a high-profile, high-impact professional brand exhibition in the domestic textile industry.
“In order to go all out to meet the curtain fabric exhibition at the doorstep, basically every exhibitor has independently developed new products according to its own brand characteristics. Our company has brought more than 50 sets of curtains and screens, and nine of them have become new products.†Fang Guosong, general manager of Aotai Textile, said that this time they arranged more than 20 sales staff, and the three-day sales were very satisfactory.
In preparation for the exhibition, Good Time Textile sent a special flight to Europe in June to collect the most advanced color matching and style design of soft clothing. At the exhibition, more than 80 of the company's newly developed products were unveiled, and the high-end curtains such as the fresh and fashionable small enamel series and the cashmere-like plain color series made many buyers place orders on the spot. In addition, excellent curtain fabric brands such as “Zhongmao Home Textilesâ€, “Junsheng Textile†and “Hongshan Mountain†have also been reported.
Second, approach the "Internet +" to create an O2O ecosystem platform. At this exhibition, we introduced new curtain curtain fabric enterprises such as curtains for home exhibitors, Wanjia curtains, curtains, premium products, quick steps, 48 ​​roads, etc., and opened a new marketing model to truly lead the industry transformation and upgrading, product fashion innovation, build Keqiao fabric new image. The on-site service touch machine virtual display system can select the fabric through the vertical touch interaction and self-service operation, and watch the effect after making the finished curtain. It can be seen that the curtain fabric industry is leveraging the exhibition mode and the "Internet +" online and offline integration development to create an O2O ecosystem platform, enabling the industrial transformation, bringing new weather and new vitality to the industry.
Wanjia curtains are very eye-catching at the exhibition site. As a new force for curtain fabrics in Shaoxing, Wanjia curtains leveraged “Internet+†to bring together many young franchisees, and customers can get the best with their fingers. Program. Yang Wei, general manager of the company, said that in the O2O model, customer reverse customization can help manufacturers reduce costs, while online and offline guidance can help expand sales. Therefore, this model represents the future development of curtain fabrics. trend.
The rise of the new sales model will bring a revolution to the traditional sales model. The growth data of the curtain-to-home curtain fabric O2O platform is astounding: in May this year, the platform's sales were more than 500,000 yuan; in June it reached more than 5 million yuan; in July it exceeded 10 million yuan. The geometric growth of the Internet sales platform is behind the shrinking of traditional curtain fabric sales channels. The industry believes that traditional companies must let themselves change if they are not eliminated.
Third, the exhibition will be seamlessly integrated with the industry annual meeting. With the opportunity of exchanges and cooperation between the industry and the government, the 2017 China Curtain Fabric Industry Trends and Patterns Creation Conference and the 2017 China National Textile Association Fabric Professional Committee Annual Meeting were held in Keqiao China Textile City on the afternoon of August 18. China's curtain fabric industry big coffee and leading enterprises have gathered together Keqiao, sharing new ideas, new ideas and new models of the home textile industry, realizing the interaction between the exhibition and the industry annual meeting, and making every effort to build the China Textile City curtain fabric annual event.
Fourth, advocating “green exhibitionsâ€, standard booths are specially installed, and special booths are standardized. This exhibition also advocates a new concept of “green exhibition†that is environmentally friendly and pollution-free. It cooperates with the well-known exhibition exhibition system manufacturer and service provider Lingtong Exhibition, and creatively proposes the exhibition of “standard booth specialization and special booth standardizationâ€. The concept, using standard booths of new aluminum materials, can be reused many times, invite top designers to come to the site, use creative design techniques to make wonderful interpretations of building materials and curtain fabric products, and show the trend of curtain fabrics at the forefront. Create the first fashion, environmental protection and professional curtain fabric exhibition in China.
Keqiao is known as "a strong economic zone on a piece of cloth." China Textile City is the world's largest textile professional market. In 2016, China Textile City market group and “Online Textile City†transaction volume reached 150.4 billion yuan and 22.1 billion yuan respectively. Keqiao District vigorously implements and promotes “three times of entrepreneurship†in China Textile City, takes “New 611 Project†as the carrier, and promotes the wisdom of market improvement, industrial fashion upgrading and urban internationalization with the concept of “Light Textile City+â€. Committed to building the world's largest modern textile trading market.
In recent years, the Keqiao home textile fabric industry has developed rapidly and has become an indispensable force in the entire textile industry. It has also become an important part of the Keqiao textile market and the textile industry. By holding professional curtain fabric exhibitions, we can further guide local curtain fabric companies to establish brand awareness, focus on product marketing, form regional brand image, further expand the influence and popularity of Keqiao District in the industry, and strive to create the most professional curtains in China. Cloth exhibition, shaping the new image of Keqiao fabric.
Editor in charge: Xu Yuehua
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