Children's furniture manufacturers The company's Health Equipment Co., Ltd. mainly produces kindergarten furniture, outdoor children's slides, kindergarten toys, fitness equipment, outdoor development equipment, naughty Fort, etc., is a design, production, sales, after-sales as one of the science and technology enterprises . Website:. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
How can Chinese furniture companies choose the immediate development path?
At the moment, companies that are generally operating poorly and suffering from difficulties are almost all due to turbulent feelings. They blindly chase the so-called hot spots and are more or less speculative. They want to take short cuts and eat at a glance into a fat one.
My heart is not static, I am not focused, I am not specific, I am not deep. Some want to do anything. It seems to be a bit of a scale. It is a mess. Some monkeys lick their sticks and drop one.
You know, no one is omnipotent, and so is the business. In fact, as long as you choose the right path, all the way down, you can basically get out of the way. The key is to stick to it and keep it strategic.
There is a deep-seated problem that has been concealed. It is rarely known that most enterprises are not defeated in front of the frontline, not in the lack of height, but in the absence of basic knowledge, and the most fundamental failure is not done.
Road, need to have a clear goal, or any one way can make you lose your way. Some people say that whole house customization is a direction. Some people say that fine decoration is the way out; when e-commerce rises, many people sing and decline physical stores, and now they also say that physical stores will return. There is no consensus that companies follow these concepts indiscriminately and they will not die!
In fact, these are optional, the question is which way is your food? If you do not make clear the essential issues, the company will hit the south wall and hit the northern wall, endlessly tossing until the vitality is exhausted.
First, refined decoration, customization and activity furniture
Fine decoration is a trend, there will be new opportunities, this issue will be interpreted by the Dean. The B2B model for real estate is not the theme that I want to talk about today. Furniture companies can't make mistakes as long as they know where the implantable boundaries are.
With regard to custom furniture, there are now two major conceptual errors in the industry. One is customization throughout the house and the other is high-end customization. Whole house customization is a false proposition, saying that the whole house configuration is similar. System furniture represented by cabinet furniture is reasonable and necessary. Active furniture cannot be completely customized, but it cannot substitute standard industrial products. Don't believe you to design and make a tap to look at yourself. Some companies now flaunt their own high-end customizations. Where is the high end? Who is your design first? Do you have so many high-end designers in your 500 stores? There is no high-level design and high-end? Therefore, honestly admitting that it is called mass customization, and the attribute of mass customization is the high competitiveness of the low-end market. Custom-made companies can not afford to eat active furniture companies, and now there is a great impact because your activity furniture did not do their own, the threshold did not stand up, regardless of design, quality, or cost advantages, custom furniture can not compete with the activities of furniture, The high growth of custom furniture companies is due to the capture of the original blank market, but it will also saturate and shuffle. The real threat of custom furniture to moving furniture is not the product itself, not even the channel, but this trend.
Second, the nature and form of furniture industry 4.0
The ultimate goal of German Industry 4.0, American Industrial Internet, and Made in China 2025 is the same. Its essence is the establishment and improvement of the nervous system. It will eventually switch from the current B2B2C mode to the C2B mode. In theory, it can infinitely satisfy the personalization of end users. demand. But this is not a single enterprise can achieve, but the reshaping of the entire industrial ecology. The signs are: 1) smart production; 2) smart products; 3) manufacturing services; 4) cloud factories; 5) cross-border integration. However, Industry 4.0 cannot substitute for the role of design. Design needs innovation and needs change. If Industry 4.0 is "skill," then design should be "Tao." Pure mathematical logic cannot explain the infinite charm and excitement of the design world.
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