On January 11, 2017, the 2016 China Camping Industry Annual Grand Ceremony, jointly organized by the camping world and SMART Resort Industry Intelligence Platform and Ai Da Media, was held at Crowne Plaza Shanghai. The theme of this year's annual event is "Transboundary, Convergence, and Sharing". It aims to respond to the call of national policies, grasp the market development trend, summarize the achievements of industry development, analyze future development trends, promote cross-industry exchanges and integration, and create a platform. A landmark event in the camping industry.
The 2016 China Camping Industry Annual Festival is organized by the National Tourism Administration, the National Sports Bureau, the National Entrepreneurship Coalition, the China Association of Tourist Vehicles, the National Standardization Technical Committee, the China Association of Automobile and Motorcycle Sports Camp, the China Youth Development Education Development Research Institute, and Shanghai. Standardization committees, Yunnan Provincial Tourism Planning Institute, East China Normal University RV Research Center and other authoritative institutions jointly supervised and organized the largest and most comprehensive event in China's camping industry with the most comprehensive coverage.
At the same time, this camping ceremony is also a continuation and upgrade of the annual camping industry in 2015. It is an analysis and summary of the development of the entire camping industry in 2016, and is also a response to the call of the national “13th Five-Year Plan†to explore the camping industry in the context of global tourism. A big symbolic initiative in the future.
Hundreds of guests gathered to discuss the new development of the camping industry
As a new tourism industry, camping meets the current requirements of China's vigorous development of leisure and holiday tourism, caters to the rapid development of self-driving tour and self-help travel market demand in the country, and it also meets the requirements of local governments for traditional tourism innovation and development. . After more than 10 years of accumulated development, the camp industry has become a new growth point for consumption under the strong support of relevant national policies. Even some experts predict that camping will become the next trillion-level industry.
Nowadays, cross-border integration has become a trend in all walks of life. The development of an industry will inevitably depend on the cooperation with other industries. The camping industry must reach the trillion-level level. The guests invited at this year's camping ceremony came from various cultural and tourism industries such as self-driving, outdoor, famous places, holiday real estate, and tourism Internet OTA. They included STEVEN HICKS, Chairman of SMART Vacation Industry Expert Committee, Secretary-General of National Entrepreneurship Alliance, and well-known investor Cao Haitao. Deputy Secretary-General of Auto and Motorcycle Sports Federation Yan Chunwei, Deputy Director of Yunnan Provincial Tourism Planning Research Institute Meng Rui, Hong Qinghua, Chairman of Jingyue Group, Li Lu, General Manager of First Hometown Hometown, and Chairman of Sanfu Outdoor Group Zhang Heng Approximately 500 guests including Cai Lihong, executive vice president of car rental, gathered to present their annual industry leaders.
Redefining the new trends in the camping industry
The annual ceremony was officially kicked off with the establishment of the China Culture and Tourism Cross-border Coalition. The alliance was initiated by the camping world, the SMART vacation platform, and Aijia Media. The main theme is the campsite, RV, leisure and vacation, and self-driving tour. The community integrates multiple elements of global tourism to communicate cultural and tourism products inside and outside the Alliance, travel routes, rural tourism, eco-tourism, travel companionship, travel design, animation and film and many other links for the national cultural tourism industry. Highlight the model and promote the role.
As the secretary general of the SMART Vacation Industry Experts Committee and also the guest host of this year's annual event, Wang Xu also expressed his opinions on this. He said: “The camping world, the SMART vacation platform, and the Love Drive Media three platforms have come together. It represents the three major areas of self-driving tour, campground and holiday industry. When we integrate the industries on all platforms, we will form a top-to-bottom and vigorously developing ecology."
With the advent of the global era and the favorable national policies, the establishment of the Travel Union is a product of conforming to market trends, and this has provided a new opportunity for the development of the camping industry. On this basis, Sun Jiandong, the president of Sunlight Group and founder of the camping world, has redefined the camping industry. First, camping is a bridge that bridges the city and nature. Second, camping is the fulcrum to incite tourism resources. He said, "In the current consumer system of driving by car, the car has become part of the body. In all industrial models, camping is undoubtedly the best combination of people and cars."
In the keynote speech, Hong Qinghua, chairman of the Jingyu Group, also delivered a speech titled "China Tourism Entering the Mei-Mei-era from Beautiful Views." He said: "According to donkey mothers' big data, tourism with the scenic area as the core is obvious. The number of characteristic hotels, folk customs, and camping data has increased significantly, and tents owned by donkey mothers have become even more popular. Under such circumstances, China has entered the era of global tourism, and the same age of beauty has begun.â€
This camping ceremony also highlights the concept of "cross-border integration." At the scene, Meng Rui, vice president of the Yunnan Provincial Tourism Planning and Research Institute, took Yunnan as an example to bring “Thinking about the development of Yunnan campgrounds and self-driving tourism based on the research on the degree of self-drive friendshipâ€, from the demand side, supply side, and supervision side to the self-driving tour industry. The development of the in-depth interpretation.
And Chen Jun, Director of Public Relations at Aijia Media, also brought together the “Imagine, Define, Design†2017 Self-Driving Tournament to create a joint initiative to actively promote the development of the self-drive tour market in China.
As one of the few outdoor listed companies in China, the chairman of Sanfu Outdoors, Zhang Heng, also analyzed the “three husband’s main business direction after outdoor listing†for everyone, and put forward several suggestions for the development of the camp: The camping business is unsustainable and must be comprehensive; Second, the future of the RV market is very promising, but consumers will need a certain amount of time to improve the intrinsic needs of RVs; 3. Primary and secondary school students, families, and corporate delegations will be established. Holiday economy, sports tourism group is the main group of consumption; Fourth, outdoor experience and education combination; Five, research and development of travel products; Six, mobile Internet marketing; seven, eco-environmental conservation concept; eight, personal participation and leading role of practitioners .
Li Jun, general manager of Hometown Township, shared the "application of hotel chain advantages in camps", including: First, the brand's influence; Second, the construction of a rich management structure; Third, the operating model.
At the same time, Cai Lihong, Executive Vice President of Car Rental, also started from the perspective of self-driving car rental and discussed several things to be done in the future: First, to build a service network; Second, to provide vehicles suitable for travel; Third, to improve user safety.
Cao Haitao, secretary-general of the National Entrepreneurship Alliance and a well-known investor, made a speech from the perspective of how to attract capital attention. He said that if you want to let capital and you lift up your sleeves, you need to have five “forcesâ€, including capital awareness. Force, capital leadership, capital execution, capital management, capital growth.
In the sharing of the camping industry, the Chairman of the ODM Shanghai Camp Design Consulting Co., Ltd. proposed the landing proposal for the planning and construction of the camp. First, it must clarify where the campground is located. Second, it should create seasonal themes. activity.
The order came to CEO Shen Aixiang, who brought everyone the "Smart Revolution in Camping Sites" keynote speech, and released orders to the 2.02 version, which promoted the intelligent transformation of the camping industry.
As the last guest speaker, Lian Yongfeng, deputy general manager of Lianzhong Group, explored and shared the operating mode of the campsite from the perspective of “a new leisure travel + vacation + leisure travel mode†to solve the pain points of the current industry.
Face-to-face "collision" among industry leaders
Many big coffee also divided four "camps" for brainstorming. With cross-border thinking, they deeply discussed how to help the development of the camping industry.
Among them, chaired by Fu Quansheng, Director of RV Research Center of East China Normal University, Wang Yaobo, Chairman of GOWO Chain Camp Brand, Jin Yimin, Deputy General Manager of Yijing Camp, Hao Liang, Assistant Chairman of Sichuan 318 Self-driving Tour Camp, and Wang Qi, General Manager of Shanghai Scooter RV Camp The first panel discussion involved dialogues around the “new concept of quality camp construction and operation†and proposed feasibility suggestions for the planning, construction, and operation of the camp.
Aijia Media Public Relations Director Chen Jun, General Manager Wang Dadong of the Shanghai Branch of Baodang Travel, General Manager of Electric Power Passengers Shen Qi, Liang Fenglei, Chairman of Expressway, and CEO Zhao Longfei of Lens Automobile jointly discussed “Automobile Service System and Camping Industry†The combination of". From the perspective of the combination of people-vehicle integration, car-linked big data, and self-driving tour, we conducted an in-depth excavation of how cross-border boosted the development of the camping industry.
Next, Li Yangjun, deputy general manager of Nanjing Ningfei International Exhibition Co., Ltd., served as guest speaker, together with Lu Qiding, General Manager of Hangzhou Black Deer Outdoor Products Co., Ltd., and Mr. Xu Bin, general manager of Orion’s outdoor general manager, Orion Camp. Exploring the “cooperative development of outdoor and campgrounds†not only provides a thorough analysis of the relationship between outdoor and camping sites, but also opens up a pattern for the cross-border integration of the two.
Finally, the Secretary-General of the SMART Vacation Industry Experts Committee, Wang Xu, Founder and CEO of Qian Su, 70,000 Founder of Cloud Dispensary, Ding Wei, General Manager of Harvest Harvest, and Cui Sheng, General Manager of Moganshan Cingjing Homestay, Dialogue with everyone "Non-standard holiday industry ecology" put forward new ideas for the development of the camping industry from the perspective of the hotel.
A number of revolutionary product launches lead the industry
During the meeting, as the vanguard of the industry, a number of companies released the latest products to help the camping industry enter the trillion market. The major ones include:
A project distribution: happy life RV camping club project is released, happy life leads new ways of travel;
An event is released: Imagine, define, design—2017 self-driving tour conspires to create a joint event and love to drive for self-driving;
One course is released: The open camp course system of “Camping+†will be fully released in 2017 to cultivate high-end talents;
The two standards were released: "The RV Tourism Line Service Specification" and "CAMP-type RV Service Function and Design Guidelines" were first published to guide the orderly development of the industry;
Two brands released: First, the Orion "Mars landing" brand plan is released; Second, China Weapons Group Hongyu West 2017 annual brand strategy;
The three major data release: First, by the camping world joint East China Normal University RV Research Center and SMART resort industry intelligence platform integrated hundreds of domestic camp data, nearly 1,000 camp investment status 2016 China campsite industry investment big data release, in-depth analysis of the industry Demand; Second, the big data of RV camping sites in East China was released for the first time in 2016, which helped the development of camping tourism in key regions; 3. The release of China's outdoor industry report data reveals the charm of the outdoor market;
The three major strategies are released: First, the "Hometown Town" product system is in depth release, telling different town stories; Second, the winter youth education camp product launches, making the camp more suitable for education; Third, ODM2017 "hundred free camp" strategy The model is released to create a new model for cooperation in camp planning and construction;
The five major product launches: First, the camp partner financial plan 2.0 is released across the board to save more money for the camp; Second, orders come out 2.02, leading the era of smart camps; Third, different car town RV ecological platform and light asset RV rental solution The program was released, allowing RVs to fly lightly. Fourth, Lier Spring's 2017 new product model was released to achieve self-realization and help others. 5. The concept of modular products for parental camp education was released, and outdoor education camps were natural classrooms.
Oscar in the camping industry sets a new example for development
In the evening, the organizing committee of the camping ceremony also held the “Deer Eagle Award†awards ceremony to encourage emerging companies in the industry, promote innovative products, and thank the campers who are constantly fighting for the camping industry to encourage latecomers to keep moving. Promote the healthy development of the industry.
The "Deer Hawk Award" is a camping industry award set up in the previous festival. It uses Deer Hawk ("Deer Hawk Award" trophy as a deer, hawk as a horn, and a "camping" homonym. It also symbolizes the camping industry. "The beautiful and free life" is a trophy. It consists of six sections, including "Deer Awakening," "Deer Eagle, Exploring," "Deer Eagle, Glory," "Deer Eagle, Chuang Xiang," and "Deer." Eagles, Fusion, and Deer Eagle Achievements, each of which was announced one by one during the promotion of the time, the organizing committee also awarded the deer eagle trophy for the winner of the Deer Eagle Award.
It is worth mentioning that during the awarding ceremony, the organizing committee also arranged a wonderful program for the guests. Among them was the piano soloist Chopin's Etudes in A major/Chorson brought by the gold medalist KEVIN TU of the Asian Music Contest (Region). Nocturne / Chopin Harmony, Broadway classic jazz dance hat dance "She Came To Give"
It To You, an acrobatic show of human power and beauty, "Ice and Fire", a creative electro-optic dance "Glow in dark" and an exotic Indian belly dance "Oriental Dance", are the annual festivals. Add a glamorous look.
At this point, the 2016 Chinese camping industry annual festival was successfully completed. This is the end of the camping industry in 2016 and it is the starting point for 2017. Summarizing the past and looking to the future is to allow us to seize better opportunities. Your legend is created by you. I believe that 2017 will surely be better. Camping, there are more exciting stories waiting for you to write!
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