[China Net News] With the development and construction of the city, there are fewer and fewer natural children's entertainment places in the city. The activities of children are extremely limited, and life is monotonous and boring. China has hundreds of millions of children's consumer markets, and the market potential far exceeds that of the adult consumer goods market. According to surveys, 36% of urban households spend 900 yuan monthly on children's entertainment. According to relevant data, the market for children's play market is about 50 billion yuan. Yuan, and 93% of urban parents want a child-safe playground. They can bring their children to participate in various game entertainment activities and entertaining activities. In this environment, children's playground came into being.
The current practice of large-scale children's parks is to occupy a place in the business circle and then develop with the development of commercial real estate. In addition to geographical advantage, large-scale children's parks also have the advantage of being well-funded. This will inevitably lead to more complete selection of equipment. It will be more handy for recruitment and personnel training. These two items are incomparable for small and medium-sized children's parks. The survival of large-scale children's playgrounds is already obvious. How can small and medium-sized children's parks survive and grow?
First, a reasonable site selection is very important
Children's amusement parks generally choose to open in these types of business districts: department stores or shopping centers, large shopping malls, communities, and early childhood centers. China. Amusement Equipment Letters, InfoNet reminds you that we usually recommend department stores, shopping malls or large shopping malls. If you choose a community, unless the community is particularly popular, and the passenger flow is also guaranteed, otherwise you need to consider carefully, because the traffic cannot Good assurance (extended reading>>> know these skills, community children's paradise certainly make money), this requires investors to measure themselves with the actual situation of the local. The cooperation with the mall usually has two ways: rent and joint deduction. If the mall is cheap and popular, the rent is better; if the investors are not sure about the popularity of the mall, the deduction will be more secure. China Tour. Music Equipment - Information Network
Judging from the general direction, large-scale commercial real estate will be carried out in first and second-tier cities, and third- and fourth-tier cities have not yet been involved. For entrepreneurs or businesses, it is possible to combine commercial projects in third- and fourth-tier cities with children's playgrounds. It is complementary to the large-scale children's park from the geographical advantage, rather than competition. In addition, it is geographically dominant to form a brand in the center of the second-tier cities or surrounding cities.
Second, capital preparation is not as good as possible
From the capital point of view, many large-scale children's parks seem to be rich and some people still occupy a good position, but in fact, all know that business is from one project to another project, from a customer to two customers, even if they have There is also the possibility of loss. Therefore, China, the Internet reminds you that money has more money and more money, less money, less money, as long as the funds continue to rise may be exceeded. With the improvement of people’s living standards, everyone’s requirements for quality of life are getting higher and higher. High-income groups are willing to put their children to higher-level children’s playgrounds because the image of high-quality amusement equipment is good. High, can maintain the park's high-end image for a long time, and high-quality play equipment to ensure the normal operation of the store, as well as maintain the attractiveness of the children. Investors do not need much effort to maintain these equipments, save time and money. Of course, safety is first.
(Extended reading >>>How to solve several common problems in the operation of Children's Paradise)
Third, the correct operation is the top priority
The China Travel & Music Equipment Information Network reminds you that whether it is through the use of professional staff to regulate management or the use of personal relationships to conduct family operations, its management principles and requirements are constant. According to the scale of the playground, one can Multiple positions, detailed listing of job responsibilities, and must be done as required. In this regard, small and medium-sized children's parks can learn from the way of large-scale parks: 1. Standardized management guarantees the long-term profitability of the park; 2. The active and cordial service quality gives Paradise a strong vitality.
Fourth, marketing strategy and product mix
At present, there are quite a few children's playgrounds that have a relatively good market profitability. The ChinaNet.com study found that these successful cases have the commonality of products. They are basically based on children's naughty Fort Parks and children's games. There are several reasons why these items cannot be opened separately. Assuming a separate storefront for children's game consoles, the phenomenon is that the game area is like an animation city. It requires a cultural license, a business license, and a fire detection certificate. The second reason is that the game room is not a good place in the concept of parents nowadays, so even though children like it, businesses make money quickly, but parents do not bring children to the game hall, nor do they give children money. Play children's games, so the existence of the game is not significant.
Let's also assume that if you open a child naughty Fort Park alone, as many people would choose to join. The main reason for not making money is because the project is too single. When a child has already spent a few basic trips, he doesn't want to go. And when a child plays in a naughty castle, the parents feel bored and the customer's stickiness decreases quickly. The month card or the second card bought was placed at home. (Extended reading >>> How to choose a playground for children?)
Obviously, these two models are more difficult to survive alone. In fact, China-Amusement Equipment, Information Network, understands that investing in a well-run children's playground should be a combination of static and dynamic products. Let the entire business people come first, then naughty fort, sand pool is the traffic tool, open small and medium-sized children's playground is the purpose of profit, then children's game machine is to make money, so that the collocation is the best match for small and medium-sized children's paradise, if Small children's playground, that is, children's naughty fort and children's games can be matched.
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