Lead: In a commercial plaza in Xuhui District, Shanghai, a group of public washing machines appeared, which was interpreted by the media as the washing machine also entered the “sharing eraâ€.
Recently, a group of public washing machines appeared in a commercial plaza in Xuhui District, Shanghai, and it was interpreted by the media that the washing machine also entered the “sharing eraâ€. The utility washing machine is divided into two types of washing machines and dryers, wherein the price of the 18KG capacity washing machine is 40 yuan/barrel, the 8KG capacity washing machine is 20 yuan/barrel, and the 18KG capacity drying machine is 10 yuan/15 minutes. The public can choose to pay in cash, or choose WeChat and Alipay to pay.
At present, China's shared economy is almost everywhere: cars, bicycles, umbrellas, basketball and charging treasures, and the emergence of new things such as shared washing machines, shared refrigerators, and shared TVs have also announced that the sharing wind has blown into the home appliance industry.
The home appliance industry is blowing up "shared wind"
According to the People's Network Home Appliances Channel, the earliest "shared home appliances" can be traced back to the coin-operated washing machines of major universities, and since the coin-operated washing machines could not meet the laundry needs of nearly 25 million college students in the country, since 2015, Midea's smart laundry room “Meimei Washing†and Haier Group's “Haier Laundry†began to enter major universities. Skyworth Group's “light passenger shared laundry†project also accelerated from the factory and community to the campus market.
In foreign countries, you can also see the shadow of "shared appliances." In 2015, a small city in Spain established the world's first “shared refrigeratorâ€. Today, the food bank has spread to 13 countries in Europe, with a total of 157. The “shared refrigerator†food sharing plan has also spread from Spain to various European countries: in Germany, food organizations have also specially organized volunteers to collect food resources through multiple channels; In the United States, Starbucks has done a "FoodShare" program, and 7,600 Starbucks nationwide will donate all unsold fast food to the US food bank.
Disputes on the business model of shared appliances
For the attempt to share appliances, some industry insiders agree that with the basic conditions of smart phones, mobile payments and APP ecosystem, all sharing is possible, and this may also provide consumers with more Convenience. The home appliances have the "shared" genes. Because of the high cost of a single input, the local occupation, and the low frequency of use, not all households will have a home appliance ready, which creates a possibility for "sharing."
There are also many people who still believe that there is uncertainty in the sharing of home appliances, and commented that the more privatized features of home appliances compared to bicycles and cars make it impossible to truly share related resources. If the damage of shared resources should be compensated, if the services provided cannot guarantee the quality of which should be blamed, the information security of the users who communicate on the third-party platform should be guaranteed.
Take a shared washing machine as an example: a large-capacity and professionally equipped dryer, residents can wash and dry large pieces of clothing, such as curtains, cotton clothes, down jackets, etc., which are inconvenient to clean and dry in the home. However, although the public washing machine has attracted the interest of many residents, it has been observed and used less. Most residents said that they do not plan to use public washing machines. One is to bring clothes to trouble, and the other is to use them together. The health condition cannot be guaranteed.
Experts suggest: sharing home appliances to solve user pain points
For the mode of sharing home appliances, Zhang Yanbin, an expert in the home appliance industry, pointed out that the emergence of shared home appliances at this stage is mainly based on the cultivation of market consumption concepts, and the concept is greater than the actual meaning.
In Zhang Yanbin's view, although many young consumers are easy to accept this consumption pattern, if they want to form a business model, they must find the pain points of demand. For example, sharing bicycles has a pain point of the last mile of transportation, and most home appliances are looking for Not the pain point of such a demand, that is, the reason why everyone is willing to pay for it, it is difficult to form a business model.
Of course, for the home appliance industry, especially white goods, exploring “sharing†is undoubtedly an innovative model. Faced with the very attractive development prospects of the sharing economy, home appliance companies naturally want to use this channel to break through the development bottleneck, but how to really Grasping the pain points of users and using the model of sharing economy to solve these pain points is a problem that enterprises must seriously study and in-depth research, and they must not "receive the end" in order to attract attention.
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