Sidel Creates New PET Bottles for Yili 100%

In recent years, as China's economy continues to grow, consumer income continues to increase, and today's consumers are increasingly favoring more natural and healthier beverages. To succeed in this type of beverage market, it is inseparable. Innovation; Looking to the future, PET packaging will play an important role.

Yili Group is the largest dairy company in China and one of the fastest growing companies in the industry. Its products include liquid milk, yogurt, ice cream, milk powder and all kinds of dairy products. Erie's new series of lactic acid bacteria beverages are aimed at consumers with enhanced purchasing power and health awareness. This is particularly consistent with the consumption habits of China's new generation of young people. They have a fast pace of life and are busy with work, but they have higher requirements for the convenience and design of drinks.

Technical support from the Sidel team

Last year, the Eli Group Liquid Milk Division contacted Sidel to discuss the design of PET bottles for the new 100% lactic acid bacteria beverages.

The Sidel China packaging team worked with the French headquarters to develop a preliminary design plan in just two weeks. Xie Hua, Sidel's packaging design and development manager, said: “Our packaging experts have proposed a variety of creative solutions, designed a variety of concept bottles along different design directions, so that customers have ample choice to make available after the lactic acid bacteria New products can stand out from the competition."

Erie’s marketing department analyzed a variety of design options and confirmed the final four designs. In the subsequent cooperation, the Sidel design team fine-tuned according to the trial of consumers. For example, the shape of the bottom of the bottle was adjusted to distinguish it from the traditional petal bottom of the market. In addition, by improving the hardness of the bottom of the bottle, while ensuring a unique design, it can meet the performance requirements.

Excellent team cooperation

Xie Hua said: “We took full advantage of our global professional experience and knowledge in the field of packaging design and production, through a number of tests to evaluate the performance of bottles, and ultimately found the best solution. This project is a real teamwork We successfully created a brand new packaging that satisfies customers' technical requirements and also takes into account design aesthetics."

In just three months, Sidel completed the bottle design and produced a new mold for two production lines of Erie dedicated to the production of new lactic acid bacteria.

Professionals ensure product success

Through the efforts of the Sidel design team, the project exceeded customer expectations and achieved complete success. The newly designed product was formally put into production and the first batch of bottled lactic acid bacteria went offline. Yili said that the project's responsible staff said: “We are very satisfied with both the final results and the cooperation with Sidel during the design phase. Their design, technical expertise, and professional approach play an important role in ensuring product success. effect". The project has consolidated the relationship between Yili and Sidel, and is also the cornerstone of cooperation between Sidel and the Chinese dairy industry.

In March 2016, Yili launched a new bottle of 100% lactic acid bacteria beverage for the entire Chinese market. Judging from the market reaction, Yili's new products have been well received both in the form of new packaging and highlighting the brand value, and are very popular in the Chinese market.