[China Network wardrobe recent years, with the development of the overall wardrobe market, more and more companies began to focus on "brand" wardrobe, a number of foreign names has a beautiful wardrobe brands are beginning to emerge. In fact, many of these wardrobe brands are made in China.
Manipulation 1: Partial imports replace all imports
A person in charge of a domestic brand wardrobe in Guangzhou revealed that some wardrobes are called “all importedâ€, but in fact only samples are imported products. This type of technique is very common. He said that in fact, there are not a few foreign-made wardrobe raw materials supplied by China, but some merchants have imitated them to obtain more profits.
There are also some companies that import products from other countries and also branded wardrobes such as “Italy†and “Germanyâ€. In the Mercure Guangzhou Center, a boutique store that did not indicate the import place, carefully found a promoter to claim the wardrobe from Italy, opened the door but found odor, the inside of the cabinet is rough, no paint.
Technique 2: European low-end products in China should be "famous brands"
Because of the frequent trips to Italy, Germany, Spain and other countries, I am familiar with international brands. At present, some so-called "first-class high-end brands" in the market are not well-known in Europe, or are positioned in the middle and low grades.
Insiders revealed that many so-called foreign "famous wardrobe brands" have two methods: first, it is to spend thousands of dollars to entrust a professional registration company, register a shell company in Germany, Italy and other countries, all of its production and sales are Secondly, there are no foreign trademarks registered, only to build a factory in China, introduce some equipment, and produce according to a foreign standard, claiming to be “original import†and selling it at high price.
Manipulation 3: The price of accessories is increased by several times in English.
It is reported that due to the current foreign brands in the wardrobe hardware market, people's attitude is still very serious. Some merchants lie as ordinary brands as imported brands, which is particularly serious in the high-end wardrobe market. According to reports, the accessories of some well-known brands in China are generally quoted for a few hundred yuan, and many of them are only a thousand dollars. However, foreign brands are thousands of dollars, and some even tens of thousands.
According to the incomplete statistics of a wardrobe store, this type of consumer group has accounted for nearly 50%. While expanding the market space of the wardrobe, it is also an opportunity to gain profiteering for accessories. In the short term, it is necessary to “pay†for foreign brands.
However, in terms of original design, domestic brands are indeed at a distance from the international level. Moreover, there are not many manufacturers of strong wardrobes, they can afford less high-end equipment, and they cannot attract high-quality talents for their innovation. In fact, at present, there are countless wardrobe companies registered in the Hong Kong Special Administrative Region and even abroad. A business owner reluctantly told reporters that because many policies are tilted towards these registered companies, it is difficult to avoid the "falsification" in the wardrobe industry.
A domestic wardrobe expert believes that Italy's cutting-edge design and German craftsmanship, the domestic overall wardrobe industry is difficult to keep up in the short term, and it is inevitable to "pay", but this will definitely drive the entire wardrobe industry. development of.
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