[ Chinese wardrobe network ] With the upgrading of consumer demand, the tentacles of customized furniture services gradually extended to other areas of the home industry, from sofas, beds, dining tables, small bedside tables, coffee tables and other furniture to the custom category. A company can customize the furniture of the whole house in one stop. Consumers no longer have to go east and west, and worry about the size and style of the furniture not meeting their own requirements.
When high-end ready-to-wear custom, jewelry customization, villa customization or luxury synonymous, home customization has entered the homes of ordinary people and become a private personalized service that the public can enjoy. Nowadays, not only the whole wardrobe , large and small pieces of furniture, cabinets can be customized, but also customized services such as ceilings, floors, paints, doors and windows. “Customization†has been seen everywhere in the home industry, and the home industry has entered the era of “tailor-madeâ€.
Personalized customization in the home industry
After years of development, the domestic cabinet customization has entered a mature track. In order to make the cabinets customized and standardized, Shanghai has also issued the "Shanghai Cabinet Custom Contract (2009 Edition)". With the customization of the cabinets, the rapid development should be the whole wardrobe . In recent years, the overall wardrobe customization has gradually gained the favor of most young people. The company that specializes in wardrobes and cloakrooms has gained a great reputation in the industry.
Cabinet customization is maturing
As the wave of customization has intensified, custom storms have basically spread to all areas of the home, and “customized†services and concepts have begun to be introduced in the fields of flooring, ceilings, paints, tiles, fabrics, doors and windows. Users only need to choose the color and variety they like. On the computer terminal, the overall decoration effect after the wall on the tile can be displayed. The designer can also match the user's needs and styles to meet the individual needs of the customer. In the ceiling industry Enterprises can choose the color and combination of ceiling according to the color and home decoration style of the user wall, and adjust the power of lighting, exhaust fan and heating equipment according to the size of the ceiling space. In the coating industry, BEHR Baise bear provides computer color for customers. Customized system, according to what the consumer sees or wants to adjust the color matching scheme consistent with the style of the home; in the flooring industry, nature, Bolognese has launched a customized service, according to the user's requirements, the material of the floor, Customization of patterns and assembling methods; in the field of fabrics, companies such as Meikemeijia and Molik can develop the “window solution†that suits their lifestyle according to the user's house structure and home style. In the home improvement industry, Yuanzhou and Dongyi Risheng also played a "customized brand". Yuan Tai Chairman Li Taiyan said that "there is a high-end customization in the clothing industry, and the home improvement industry should also have high-level customization. With the living standards of people's clothing, food, shelter and transportation. Improve, wear and live well has become a kind of life that people pursue." According to this development trend, the home industry is expected to achieve "full line customization."
Quality into the choice of custom biggest concern
In order to understand consumers' perceptions of customized homes, the survey shows that 82% of consumers will consider custom homes during renovations, which indicates that custom homes have been accepted by most people. 45% of consumers choose to customize because they can participate in the design themselves, and 25% of consumers are using space efficiently. Most of the young people who choose custom furniture, when they are decorating the house, always want to dress up the style they want and follow their own ideas. On the other hand, young people have limited financial resources, and the houses are mostly small-sized, and the space utilization rate is They are very important. When choosing a custom home category, 30% chose furniture such as wardrobes and sofas, and 26% chose cabinets, which indicates that consumers still have a certain distance for custom consumption of other home types.
When investigating the most worrying issues in custom homes, 61% of consumers choose product quality. For this problem, due to the high degree of standardization of building materials, the quality of custom building materials such as flooring, ceramic tiles, and consumers in specialty stores The quality of the samples obtained will generally not differ. At the same time, custom furniture is more complicated, such as the problem of secondary sealing after cutting the furniture sheet. Therefore, consumers must pay attention to the quality of these details when choosing custom furniture.
Personalized custom test business strength
Personalized customization puts high requirements on the production mode and management mode of the enterprise. After all, large-scale customization and large-scale production of production lines are very different. It is very easy to do a small amount of customization, but when the enterprise has to deal with thousands When tens of thousands of different customized products, it becomes very complicated.
The main problem is the way of production. The solution to this problem is to introduce the most advanced flexible production line in Europe. For such a production line, batch = 1, the production of one piece of non-standard products can also meet the requirements of mass production. He also told reporters that the production of a standardized furniture cycle is 10 days, and the delivery period of non-standard products is 15 days.
Customization trend will weaken the function of home improvement company?
If every household item can be customized, consumers can customize the building materials and furniture according to the style they want to create and the size of the house. Then, whether the function of the home improvement company will be weakened. Even if the customization of the home furnishing industry is higher and the scope of customization is wider, the status of the home improvement company will not be affected. "It is precisely this way that the use of home improvement companies is more and more prominent." Customized products require the integration of home improvement companies and the construction of workers. Otherwise, it can only be a patchwork of different objects, and there is no overall sense. He gave a very vivid example: "Can a TV show have no director, and rely on each actor to freely play according to the plot?"
Although the customization of the home industry has become more popular, the degree of customization needs to be improved. Some product customizations are often limited to the modification of product size and the choice of styles. There are certain differences from the customization of foreign countries, but with the continuous development of customization and In-depth, our decoration will become more and more easy and personalized, decoration will no longer be a laborious and laborious thing, but a DIY enjoyment.
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