November 2016 Swiss watch exports fell 5.6%

[Watch House Industry News] According to data released yesterday by the Swiss Watch Industry Federation (FH), in November 2016 the Swiss watch export volume of 1.86 billion Swiss francs, down 5.6%. For two consecutive years, the Swiss watchmaking industry experienced a slowdown in exports in November. Compared with November 2015, there was an additional one-day advantage in November 2016.

In terms of exports, the drop in the precious metal watch (-15.0%) set the tone for the overall result. The rise in the stainless steel watch (+ 5.0%) offset the increase in other metal watches (-18.0%) and other material watches %) Of the decline. Exports, other metal watches (-11.7%) and other material watches (-12.4%) fell sharply.

In the main price section, rising and falling alternate. However, the decline is even more pronounced. Exports of products between 200 and 500 Swiss francs (-8.5% of exports and -7.5% of exports) and exports of more than 3,000 Swiss francs (-7.1% of exports and -3.6% of exports) decreased exports. Exports and export volume of other price segments recorded a slight increase.

The overall market is declining, with nearly half of Swiss watch's 30 largest export markets gaining growth in November. On the one hand, the Swiss watch exports to the Hong Kong market (-0.7%) basically remained stable. Although it is too early to draw a positive conclusion, the slowdown is good news in itself. On the other hand, the U.S. market (-18.0%) is in its worst form since March. The United Kingdom (+ 6.5%) remains one of the few European markets to maintain its positive growth due to the devaluation of the sterling plebiscite. Other European markets, such as Italy (-12.0%) and Germany (-8.7%), have seen significant declines. In August and October, the mainland China market (+ 7.9%) rose again, confirming signs of recovery in sales since summer. (Figure / Watch House Xu Chaoyang)

This article is reproduced, does not represent the world position of million table.