Recently, the Shanghai Consumer Protection Committee organized a social survey activity on the consumption of solid wood furniture, and publicly collected some of the solid wood furniture purchased in the city in recent years, providing free and authoritative testing. The results show that the detection of "material" and "log" for solid wood furniture involves 47 merchants, the pass rate is only 57%, and the problems of solid wood, shoddy, false mark and so on are prominent.
“In the past, we used the method of taking the market. There are not many problems in the samples in the store. But the sales of solid wood furniture have the characteristics of 'watching orders'. This customization process is very reporters’ investigation and found that the market is full of "All solid wood" is a variety of furniture for selling points. According to industry insiders, solid wood furniture is actually a lot of categories. Merchants often use this to wipe the ball and shoddy it. "After the price of solid wood rises, consumers can't accept the price increase of furniture. There is no standardization regulation in the industry, so that the chaos of the solid wood furniture market is frequent. Wang Bo, a senior practitioner of solid wood furniture, said.
"Milk" å‚ "Redwood"
According to the investigation report of the Shanghai Consumer Protection Committee, in the test, 11 samples involving 9 furniture manufacturers existed as low-priced wood to pretend to be high-priced wood. For example, Mr. Lin said that in June 2016, he bought 4 pieces of furniture such as table, wardrobe and bed in the operation department of Guangzhong Road, a branch of Shanghai Wubo Trading Co., Ltd., for a total price of 47,000 yuan. The order form shows that the furniture purchased is made of rosewood (dwarf Dalbergia). After sampling the Eight Immortals table, it was found that the back end of the bucket bottom plate was actually Hedgehog rosewood.
In this regard, a member of a branch of Shanghai Wubo Trading Co., Ltd. told the reporter of China Business News that this was actually a “misunderstanding†and said that it had communicated well with consumers. "The prices of Hedgehog rosewood and rosewood (dipred Dalbergia) are almost the same. We don't have to do this at all. It is the worker's 'mixed' during processing," the official said.
“Shut-filled is a common type of chaos in the furniture industry. Now the price of wood is rising, the labor force is also rising, and furniture is definitely going to increase, but consumers can accept the investment value attribute of the house. The price increase of goods, but can not accept the price increase of consumer goods such as furniture. In order to cater to the consumer's mentality, some bad businesses will try their best to make profits." Senior practitioner of solid wood furniture, founder of Dorisi Wang Bo said, "Some merchants will find some cheap trees from abroad, put on a new name, and use the asymmetric information of consumers and businesses to obtain high profits. For example, some furniture called walnut in the market. It’s actually the wood of the olive tree, but because the name sounds like the high-grade black walnut in North America, it’s used to wipe the ball and fool the consumer.â€
The results of the recent survey on the consumption of solid wood furniture consumption by the Shanghai Consumer Protection Committee also showed that 15 of the 59 furniture samples were not marked with the national standard name and did not comply with the relevant regulations. For example, the consumer Mr. Tong said that the solid wood cabinet he purchased is nominally made of gold rosewood, but there is no such thing as gold rosewood.
In addition, according to the "Chutian Golden News" reported recently, Wuhan consumer Mr. Zhang spent 30,000 yuan to buy a set of "redwood" tables and chairs, thought it was cheap, but was told by friends that this non-redwood is similar to mahogany Wood-like. Mr. Zhang said that when the merchants sold, they claimed that this was mahogany furniture, but they were argued that the red and white sandalwood was sold on the invoice and the red sandalwood furniture was sold. They did not deceive. In desperation, Mr. Zhang found the local industry and commerce department to make a complaint. After mediation, the merchant promised to return the goods to Mr. Zhang without any damage to the furniture. In addition, local industrial and commercial personnel also learned in the survey that some small and medium-sized furniture factories often use the name "wood" to "make red wood" and give names to the wood, such as "green sandalwood", "red sandalwood", "African red sandalwood", etc. Because they are similar to the name of mahogany, and some wood materials are similar to mahogany, consumers are easily caught in chaos and can't distinguish serious mahogany.
“Many times, consumers’ understanding of wood is heard or viewed by themselves, and they are not systematically understood. This can easily lead to fraud by merchants.†Zheng Shulian, president of Zhuhai City Building Materials Decoration Association, said, For example, in the furniture materials, there are white oak and red oak. It is easy for ordinary consumers to think that white oak is white and red oak is red. However, white oak is close to red instead of white, but red oak. Close to white instead of red, our words are 'white oak is not white, red oak is not red'."
Plywood and MDF replace solid wood
If the above case is to replace the high-priced wood with low-priced wood, shoddy, and some so-called "solid wood furniture" sold by some merchants is not entirely solid wood. According to the Shanghai Consumer Protection Committee's test report, Ms. Xu said that she purchased 5 pieces of furniture at the Shanghai Chaoshen Wood Products Factory in December 2015 for a total price of 11,000 yuan. The nominal product of the order form is “the facade is rubber wood, the other is solid wood, and the back beechâ€. The testing mechanism performs sampling test on the bedside cabinet, and the bottom plate and the side plate of the drawer are respectively plywood and MDF.
According to the National Enterprise Credit Information Publicity System, the reporter tried to contact the Shanghai Chaoshen Wood Products Factory, but the phone was always in the state of no answer.
However, the reporter visited the home building materials market in Shanghai and found that merchants did not shy away from the use of plywood and MDF to replace solid wood. According to industry insiders, the current solid wood furniture in the industry is mainly divided into solid wood furniture and non-full solid wood furniture. All solid wood furniture, as the name implies, refers to furniture made of solid wood sawn timber or solid wood panels for all wood parts (except mirror pallets and beading). Instead of all solid wood furniture, it may be doped with panel furniture (panel furniture refers to furniture with veneer veneer), and panel furniture may be filled with related items such as wood chips. "A lot of consumers don't know this. They mistakenly think that solid wood furniture is all solid wood. In fact, even if it is all solid wood, there are no auxiliary materials. Some consumers don't know this. If they are all solid wood, they think it is A kind of wood." Wang Bo said, "Consumers don't understand, salesmen don't say, information is asymmetrical, consumers can easily be misled."
During the visit, the reporter found that most furniture stores use "all solid wood" as a selling point. “The board home has glue and is not environmentally friendly, so we only sell all solid wood furniture.†Shanghai Shangjia Furniture City sales staff told the China Business News. In order to prove that they are selling all solid wood, the salesperson also opened the cabinet door of the display cabinet and said: "Some furniture is painted, and the inside is not good, but our furniture is not brushed. You can see if it is wood."
"Consumers can only see if this is wood. As for the specific material of the wood, it is difficult to identify with the naked eye. If it is to be identified, it is necessary to carry out destructive experiments, and the furniture must be cut, and the cost of identification is obviously very high. High, if there is no problem in detecting it, the furniture can't be used." Wang Bo said.
Lack of standardization and unification
In the interview, many employees in the furniture industry told the China Business Journal that solid wood furniture is common in the market due to the phenomenon of false and shoddy, mainly because the industry does not standardize and unify furniture and household materials. The regulations, coupled with the consumer's lack of understanding of the required furniture materials, as well as the fierce competition in the market, the compression of furniture profits, the profit-seeking psychology of the business caused by three aspects.
“To buy a big brand, the probability of encountering the above-mentioned fraudulent behavior is certainly much smaller. But the same product, the big brand is definitely selling expensive. The people want to buy good quality and cheap products, which makes some small and medium-sized furniture companies have The living space. But these small and medium-sized furniture companies are mixed, consumers really want to buy good items, the decision-making cost is very high, and it is easy to be fooled by the business if you are not careful." Wang Bo said.
From the situation reported by the Shanghai Consumer Protection Committee, the furniture that has problems is mostly produced by small manufacturers.
In addition, many industry insiders said that at present, the solid wood industry only classifies redwoods, and does not strictly classify other ordinary woods. “A lot of wood is not available in China. It is imported from abroad, so it is very difficult to strictly classify all the wood.†Wang Bo said, “However, even if there is already a standard mahogany, it is very easy to have problems. For example, according to national standards, only eight types of wood can be called mahogany, namely rosewood, rosewood, fragrant wood, black rosewood, red rosewood, ebony, striped ebony and wenge Under the eight categories of wood, there are different places and varieties, and there are many varieties. It is difficult for consumers to distinguish. Later, the mahogany wood is surrounded by white edges, which is generally unusable, but after the furniture is finished, it is invisible. The wood inside, if you leave the white side, consumers are also very difficult to know. So even if the industry has a clear standard, who will identify it, how to identify it is also a problem. Many businesses are often when someone checks, they will look like When it is not checked, it is a mess."
"Although the state has standard regulations for redwoods, folks also have folk names, and there are differences between the north and the south. Are you having problems with national standards or are there problems with folk names?" Shanghai Wubo, which produces mahogany furniture. A related company of a trading company said.
Wang Weibin, deputy secretary-general of the Furniture Professionals Office of the Shanghai Consumer Protection Committee, also confirmed this to reporters. “There is a situation in which the industry is called the law, the regional name is called, and the national standard is different.†Wang Weibin said, “Some manufacturers with identification problems will say that the invoices for their purchase of wood are marked with this kind of 'irregularity’. The name of the wood is called, and when the customs pass, it is also called this."
In addition, Zheng Shulian said that as of now, there has been no detailed standardization of furniture and household materials in the industry. “At the beginning of this year, personalized furniture was put down by the home association, but there are still various problems in implementation. After all, the role of industry associations is more about communication, guidance and supervision, but There is no enforcement right, so the business is still fearless."
“Shanghai has the “Shanghai Furniture Industry Product Labeling Rulesâ€, but this standard may be different from other cities. As far as Shanghai is concerned, many manufacturers come from other places. They sometimes say, 'I don’t have these regulations elsewhere. Why do Shanghai have these regulations?" Wang Weibin said.
"In the end, many enterprises with problems are small and medium-sized furniture enterprises. They often think that furniture is a one-time consumption and do short-term business, so it is prone to false propaganda and shoddy phenomenon. Merchants reverse the sales mentality and will be the furniture business. As a service, maybe the situation will be much better." Wang Bo said. In addition, Wang Weibin also told reporters that because solid wood furniture often uses the "see sample order" approach, some merchants often play tricks in the customization process. “In the past, we used the method of taking the market, and there were not many problems in the samples in the store.â€
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