Outdoor sports is a combination of sports and tourism. It has great prospects for development. For the future of China's outdoor sports, Zhang Heng, chairman of Sanfu Outdoor, who is an industry expert, is full of confidence.
On the 6th, the People's Government of Daqing City, the Culture and Sport Tourism Group of Daqing City, and the outdoor strategic cooperation conference of Sanfu were held in Beijing with the resources to promote the development of the regional outdoor sports industry. In Zhang Heng’s view, this cooperation is expected to stimulate the development of the local outdoor sports industry and use this as a starting point to radiate the development of the surrounding provinces, regions and cities, and even the country’s outdoor sports.
With a low degree of marketization, strict policy supervision, immature professional sports, and a small production value, Zhang Heng pointed out that as an important part of China's sports industry, outdoor sports have not yet been started due to the late start of the current period. Maturity, site factors, equipment conditions, launch time and other issues have caused its development to be constrained. However, with the increase in the degree of subdivision in outdoor consumption, there is a large potential for improvement in the outdoor product market in China.
It is understood that the current Chinese outdoor sports are basically limited to outings, hiking, fishing, mountaineering and other basic public outdoor sports, which is mainly related to the participants' spending power and market size. However, with the promulgation of "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption," and the improvement of residents' economic living standards, the development of China's outdoor sports is expected to accelerate. According to authoritative data, it is predicted that by 2020, the sales of China's outdoor products industry will exceed the market scale of RMB 30 million and the industry will have a good upturn.
The sports industry has become an important role in China’s social and economic development as never before. Based on the favorable environment of policy capital and double benefits, as Yu Xi, deputy mayor of the Daqing City People’s Government said, the cooperation reached this time will be in addition to jointly operating a comprehensive flagship store. The organization will include large-scale sports events such as the triathlon, water carnival, ice and snow carnival, and marathon. Through the event, the tourism resources in the region will be continuously developed.
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