Mimi Mimi: The first domestic brand to focus on children's outdoor

Equipment cool June 1st: With the success of the Beijing HAGLÖFS TRAIL International Cross-country Championship 2016, Xiao Bian found that a domestically-born new outdoor brand was involved, and was a brand that focused on children's outdoor products - Mummymu, the brand from Nantong Ling Sheng Industry & Trade Co., Ltd. was founded to create a safer, more comfortable, healthier and more environmentally friendly children's clothing.



The brand is the first domestic outdoor brand specialized in children to be learned by Xiao Bian, and there is great market development space in China.


In fact, international children's outdoor brands have been stationed in China in the early years, and they have settled in mall stores. Such as the famous Nordic Reima, focus on children's outdoor clothing, Danish children's outdoor brand TICKET OUTDOOR, etc., but did not really enter the outdoor circle, and the state of mass children's wear in parallel.


In recent years, outdoor equipment for children has attracted particular attention. According to statistics, it has an annual growth rate of 40%. Major outdoor brands have also expanded children's outdoor products. However, due to the relatively high functional requirements of children's outdoor products, pricing, and competition pressure with children's wear, most outdoor brands hold a wait-and-see attitude, conservative attitude, and test-water attitude, such as trying to push online exclusive funds from e-commerce channels, or Promoting parent-child outfits or cooperating with foreign children's brand licenses, the enthusiasm of independent operation is not high, and the fear is greater than confidence.

It is hoped that Mu Mimmi will have a good performance from this Children's Day. Let our children love pure outdoor!

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