Sports O2O looks promising but poor condition Date:2015-08-07 23:25
Recently, a certain sports stadium in Beijing is placed in front of a sports back-up propaganda O2OApp, under the huge two-dimensional code reads: to provide venue booking services for major sports venues in Beijing, can see the site vacancy online, can be a single key orders, According to the person in charge of the venue, the stadium does not open the venue to the App. If you want to reserve the venue, you must book it directly here.
This is not a rare scene in the current sports O2O industry. As related policies are gradually introduced, more and more entrepreneurs begin to dig for gold in this area. However, the current issue of O2O for stadium reservations is offline resources. Deficiency, or poor user experience, narrow audience, low frequency, difficult profitability and many other issues. Sports O2O looks beautiful, but it is difficult to survive.
Entrepreneurs influx
Fitness O2O recently announced that it had won a total of US$15 million in Series A financing from Blue Chi Ventures Pre-A and Red Dot Investment A. This is also the largest investment in the domestic O2O industry. According to reports, after the financing, the flaming will expand on a large scale. By the end of this year, it plans to expand to 10 cities. According to 500 to 1,000 stadiums in each city, the number of signing venues will be between 5,000 and 1,000.
Burns founder Wang Hao had previously worked in the e-commerce O2O field. According to his introduction, currently there are nearly 80 people pushing teams in Shanghai, Beijing and Guangzhou. The number of integrated venues exceeds 1,500.
Wang Hao said that the burning team is from Ali. Currently, there is no real leader in the sports O2O industry. Investors believe that Ali's background can help this team stand out.
Just as the burning name, the current sports O2O is in full swing. At the beginning of this year, Huang Jianxiang created it, tested water sports O2O and gained millions of dollars in investment; at the end of last year, the ambiguity across smart hardware and sports was completed. 30 million US dollars B round of financing; exploration of the social movement of the sports market to obtain 10 million US dollars in A round of financing, sports network sports also revealed that he completed tens of thousands of angel financing.
At the beginning of this year, Hoop Sports teamed up with an expensive bird and Jinglin Capital to set up an investment fund that is vertical to the sports industry with a mass of 2 billion yuan.
At present, the fund has 12 investment projects covering smart hardware, sports O2O, running and online value-added services, with a total investment of over 200 million yuan. They are ZEPP, a smart hardware data capture and collection company, fitness training platform, hot fitness, running projects, tiger running, running music developers, music training, sports education and training projects, orange science and technology, intellectual education, sports Venue Smart Developers Smart Stadium, stadium O2O fun sports, stadium technology provider InfoMotion, and mobile Internet sports and game product development company cool play tribe, salted fish games.
Market space is huge
Behind the influx of a large number of entrepreneurs is China's booming sports industry market. According to FIFA data, the number of Chinese viewers during the World Cup ranked first in the world. For a country that has failed to win the World Cup tickets, fans are almost obsessed with the World Cup enthusiasm, but also reflects China's vast football market to the sports market from another perspective.
In October last year, the State Council released "Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," indicating that it will vigorously support the sports industry. At the same time, the government’s relevant functional departments stated that the output value of the sports industry will reach 5 trillion in 2025. In terms of football policy, the government announced to implement 20,000 football schools on November 11 last year, and in February this year announced to do 50,000 football schools. On November 27 last year, the Ministry of Education announced that it will train 6,000 football teachers in 2015.
This is a huge market space. The move founder Huang Jianxiang stated that sports is a non-reformed dividend.
However, in such a huge market space, the sports industry is still the Blue Ocean. The data shows that currently only less than 1 trillion of the sports industry market is excavated, most of which are sales of sports equipment.
At the same time, China’s sports consumption is still in a stage of maldevelopment, because resources are severely disproportionately allocated. According to data disclosed by Huang Jianxiang, the current per capita sports facilities are less than 1m2, and the average physical education teacher in each school in the country is 0.7. In other words, about 2 primary and secondary schools share a physical education teacher.
In the future, with the rapid development of mobile Internet technology and the integration of upstream and downstream resources, the sports O2O will be able to directly connect the demand side and the supply side, remove the intermediate links, and allow users to find the right service with the shortest time and the least cost. Maximize the interests of both parties.
Survival is not easy
Compared with other O2O industries, the sports industry focuses more on offline. This is because any movement on the line cannot be called a movement. Users must move on their own. But to arouse the attention of sports O2O companies, there are many problems in the development of sports industry in China.
According to Wang Hao, although the domestic fitness O2O has entered an outbreak, the current industry is not standardized. Taking the coach as an example, there is no uniform certification standard in the industry. A large number of low-level coaches do not meet the requirements. Outside the fitness industry, China’s sports resources are scarce and it is the seller’s market. The integration of good venues is not easy.
The bigger problem faced by sports O2O is game with the venue. Although O2O companies of various sports venues are interested in publicizing that most of the stadiums in China are facing high idle rates and low income per square meter of venues, a real problem is that there are many people who love sports, but there are very few sports venues.
In Beijing, for example, there are currently more than 500 medium and large venues in Beijing. However, most of the venues are sports venues for primary and secondary schools. They are open only on the weekends, and most of them are privately owned by enterprises. It is difficult to book without booking in advance. site. The emergence of sports O2O does not bring extra income to the stadium, and it only brings extra profits to the stadium. It is only a share of the original profit.
The general manager of a sports stadium said that he originally welcomed sports O2O, but also analyzed the reasons for other aspects: The stadium itself is costly. If you want to recover costs, you must make full use of time and facilities. From this perspective, the venue Welcome to sports O2O to help sell spare time and venues. However, if the stadiums are fully operational, there will be a lot of loss to the venues. Now that many facilities in the stadium are over-served and there are many hidden dangers, we have to reject the involvement of sports O2O.
A fitness instructor said that finding a coach in the fitness industry is just a part of the demand. The level of coaching and the fit of the students cannot be simply described. However, in this regard, sports O2O companies do not have a particularly good solution.
Recently, a certain sports stadium in Beijing is placed in front of a sports back-up propaganda O2OApp, under the huge two-dimensional code reads: to provide venue booking services for major sports venues in Beijing, can see the site vacancy online, can be a single key orders, According to the person in charge of the venue, the stadium does not open the venue to the App. If you want to reserve the venue, you must book it directly here.
This is not a rare scene in the current sports O2O industry. As related policies are gradually introduced, more and more entrepreneurs begin to dig for gold in this area. However, the current issue of O2O for stadium reservations is offline resources. Deficiency, or poor user experience, narrow audience, low frequency, difficult profitability and many other issues. Sports O2O looks beautiful, but it is difficult to survive.
Entrepreneurs influx
Fitness O2O recently announced that it had won a total of US$15 million in Series A financing from Blue Chi Ventures Pre-A and Red Dot Investment A. This is also the largest investment in the domestic O2O industry. According to reports, after the financing, the flaming will expand on a large scale. By the end of this year, it plans to expand to 10 cities. According to 500 to 1,000 stadiums in each city, the number of signing venues will be between 5,000 and 1,000.
Burns founder Wang Hao had previously worked in the e-commerce O2O field. According to his introduction, currently there are nearly 80 people pushing teams in Shanghai, Beijing and Guangzhou. The number of integrated venues exceeds 1,500.
Wang Hao said that the burning team is from Ali. Currently, there is no real leader in the sports O2O industry. Investors believe that Ali's background can help this team stand out.
Just as the burning name, the current sports O2O is in full swing. At the beginning of this year, Huang Jianxiang created it, tested water sports O2O and gained millions of dollars in investment; at the end of last year, the ambiguity across smart hardware and sports was completed. 30 million US dollars B round of financing; exploration of the social movement of the sports market to obtain 10 million US dollars in A round of financing, sports network sports also revealed that he completed tens of thousands of angel financing.
At the beginning of this year, Hoop Sports teamed up with an expensive bird and Jinglin Capital to set up an investment fund that is vertical to the sports industry with a mass of 2 billion yuan.
At present, the fund has 12 investment projects covering smart hardware, sports O2O, running and online value-added services, with a total investment of over 200 million yuan. They are ZEPP, a smart hardware data capture and collection company, fitness training platform, hot fitness, running projects, tiger running, running music developers, music training, sports education and training projects, orange science and technology, intellectual education, sports Venue Smart Developers Smart Stadium, stadium O2O fun sports, stadium technology provider InfoMotion, and mobile Internet sports and game product development company cool play tribe, salted fish games.
Market space is huge
Behind the influx of a large number of entrepreneurs is China's booming sports industry market. According to FIFA data, the number of Chinese viewers during the World Cup ranked first in the world. For a country that has failed to win the World Cup tickets, fans are almost obsessed with the World Cup enthusiasm, but also reflects China's vast football market to the sports market from another perspective.
In October last year, the State Council released "Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," indicating that it will vigorously support the sports industry. At the same time, the government’s relevant functional departments stated that the output value of the sports industry will reach 5 trillion in 2025. In terms of football policy, the government announced to implement 20,000 football schools on November 11 last year, and in February this year announced to do 50,000 football schools. On November 27 last year, the Ministry of Education announced that it will train 6,000 football teachers in 2015.
This is a huge market space. The move founder Huang Jianxiang stated that sports is a non-reformed dividend.
However, in such a huge market space, the sports industry is still the Blue Ocean. The data shows that currently only less than 1 trillion of the sports industry market is excavated, most of which are sales of sports equipment.
At the same time, China’s sports consumption is still in a stage of maldevelopment, because resources are severely disproportionately allocated. According to data disclosed by Huang Jianxiang, the current per capita sports facilities are less than 1m2, and the average physical education teacher in each school in the country is 0.7. In other words, about 2 primary and secondary schools share a physical education teacher.
In the future, with the rapid development of mobile Internet technology and the integration of upstream and downstream resources, the sports O2O will be able to directly connect the demand side and the supply side, remove the intermediate links, and allow users to find the right service with the shortest time and the least cost. Maximize the interests of both parties.
Survival is not easy
Compared with other O2O industries, the sports industry focuses more on offline. This is because any movement on the line cannot be called a movement. Users must move on their own. But to arouse the attention of sports O2O companies, there are many problems in the development of sports industry in China.
According to Wang Hao, although the domestic fitness O2O has entered an outbreak, the current industry is not standardized. Taking the coach as an example, there is no uniform certification standard in the industry. A large number of low-level coaches do not meet the requirements. Outside the fitness industry, China’s sports resources are scarce and it is the seller’s market. The integration of good venues is not easy.
The bigger problem faced by sports O2O is game with the venue. Although O2O companies of various sports venues are interested in publicizing that most of the stadiums in China are facing high idle rates and low income per square meter of venues, a real problem is that there are many people who love sports, but there are very few sports venues.
In Beijing, for example, there are currently more than 500 medium and large venues in Beijing. However, most of the venues are sports venues for primary and secondary schools. They are open only on the weekends, and most of them are privately owned by enterprises. It is difficult to book without booking in advance. site. The emergence of sports O2O does not bring extra income to the stadium, and it only brings extra profits to the stadium. It is only a share of the original profit.
The general manager of a sports stadium said that he originally welcomed sports O2O, but also analyzed the reasons for other aspects: The stadium itself is costly. If you want to recover costs, you must make full use of time and facilities. From this perspective, the venue Welcome to sports O2O to help sell spare time and venues. However, if the stadiums are fully operational, there will be a lot of loss to the venues. Now that many facilities in the stadium are over-served and there are many hidden dangers, we have to reject the involvement of sports O2O.
A fitness instructor said that finding a coach in the fitness industry is just a part of the demand. The level of coaching and the fit of the students cannot be simply described. However, in this regard, sports O2O companies do not have a particularly good solution.
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